In today’s fast-paced world, the success of online retailers depends on their ability to simultaneously perform a number of functions. As your eCommerce business grows, things will become more demanding and mistakes aren’t something you can afford.
There is nothing worse for an eCommerce company than messing up an order. One poor experience is enough to turn shoppers off from your brand forever – and they will make sure to let others know about it too. To make things easier, many eCommerce businesses are turning to automation in order to save time and money, boost efficiency, and increase sales.
Whether you own an Amazon FBA business or a traditional standalone eCommerce store, automation can be applied to all parts of your business, from sales and marketing to shipping and fulfillment. Because retail processes are often repetitive, automating them can help you run your business more smoothly and improve the quality of the service you provide.
In this article, we’re looking at some of the most important benefits of automation for eCommerce businesses.
1. Increased Productivity
Did you know that most eCommerce sales reps only spend 50% of their time interacting with customers? This is because they’re busy with paperwork and performing manual data entry.
With automation, your employees will no longer have to waste valuable time on repetitive tasks like manual data input or searching across several different systems just to find the information they’re looking for.
This means they will be able to focus on other more important tasks, such as finding ways to increase customer retention, for example. In a way, this can also help you save money, as it is already well-known that repeat customers cost less than acquiring new ones.
2. Improved Marketing Campaigns
Thanks to data gathered from various parts of a marketing campaign (social media engagement, CTA clickthrough rates, email performance, etc.), marketing automation solutions can help your marketing team adjust and improve future campaigns.
A good marketing automation software can help you set up a whole season of social media posts, email marketing campaigns, and PPC ads to go live whenever you want them to. This will make it easier for your to stay organized and consistent while always keeping the bigger picture in mind.
3. Reduced Cart Abandonment
eCommerce marketing automation can also help you recover lost revenue by sending out automated cart reminder emails.
According to statistics, more than 75% of customers never get to the checkout, which means that your business is losing potential revenue to customers changing their minds or simply forgetting.
The good news is that by sending automated cart abandonment emails, you can make sure that you are doing all you can to get potential shoppers to finish what they started. Research has shown that more than 45% of people open cart reminder emails, about 13% of them click on them, and out of that 13%, around 35% decide to make a purchase.
4. Improved Customer Experience and Satisfaction
Automation can help connect your data, employees, and systems, allowing you to improve the communication with your customers and keep satisfaction levels high. This is achieved by:
- Allowing customers to quickly complete the action they want (reach a customer service representative, make a purchase, etc.).
- Eliminating the possibility of them encountering products that are out of stock.
- Quickly providing them with any products or information they are looking for.
- Giving your customers an opportunity to check order status, get automatic notifications about orders, create price quotes, etc.
5. Increased Revenue
eCommerce automation can help you increase your revenue significantly through personalization. You can use it to send personalized product emails, post personalized social ads, remind your customers of the products they’ve left in their carts, reach out to them through other channels such as SMS, or contact them to announce relevant promotions.
And these are just a few of the ways you can use automation to boost your profit.
Running an eCommerce store requires you to manage a great number of things, from marketing and communication to shipping and customer service. eCommerce automation can help you juggle all your tasks without any hassle. And the best part is that, with the launch of affordable and easily accessible automation software, automation is no longer reserved for large corporations and every brand can reap its benefits.