Hungama Brings Back The Golden Era of Bollywood & Regional Music with Saregama’s Classic Catalogue

Mumbai, 20th April 2015: This summer, Hungama, India’s largest music service, invites its listeners to take a walk down memory lane as it teams up with Saregama, India’s oldest and largest music company, for a musical match made in heaven. Adding to its already impressive tracks, Hungama will now boast of a comprehensive collection of evergreen classics such as O Mere Dil Ke Chain, Pyar Kiya To Darna Kya, Kahin Door Jab Din Dhal Jaye to name a few that have been an unforgettable part of Indian cinematic history. Additionally, Saregama’s rich musical heritage will also enable Hungama subscribers to access an eclectic mix of devotional music and regional hits.

Retro music will be forever digitized and etched into the memories of Hungama subscribers as #HungamaGoesRetro and the catalog hits the service with over 100 playlists and over 25 artist radio stations dedicated to eras, musicians, composers and artists. With #SaReHungama listeners will be hit by a wave of nostalgia as they reminisce the melodious era of music. Along with these, over 7 Live radio stations that are being dedicated to genres and composers; Bollywood Classics, Love Classics, Retro Upbeat to 70’s Black & White Classics,  RD Burman and Kishore Kumar, will be launched.

Hungama.com-logo - 2015-2With this addition, Hungama will introduce ‘Timeless Tuesdays’, where listeners will experience the #HungamaGoesRetro vibe. From Kishore Kumar’s peppy numbers to Mohammed Rafi’s heart-breaking romantic classics, this April on Hungama, users can relive the golden era of Bollywood music. With this latest addition subscribers can listen to timeless hits from movies like Waqt, Kabhie Kabhie, Karz, Anand, Muqaddar Ka Sikandar, China Town, Mughal-E-Azam, Khamoshi, Saath Saath, Howrah Bridge, Aradhana, Dilwale Dulhania Le Jayenge and many more.

Speaking on this occasion Mr. Neeraj Roy, MD & CEO of Hungama Digital Media Entertainment said, “We are thrilled to associate with a seasoned music company like Saregama and bring their priceless collection of songs for our subscribers. Music transcends barriers of time and space, and Saregama’s classic collection is an example of just that. Their Bollywood, regional and evergreen classics continue to be relevant and much loved among listeners of all age brackets. We have ardently worked on providing engaging content for our consumers, with the addition of this collection we aim to create value and acknowledge India’s rich music heritage.”

Mr. Vikram Mehra, Managing Director, Saregama India Ltd. added, “We are delighted to partner with Hungama as part of our endeavour to take the evergreen music to masses in high quality.”

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh