On August 18th, Yiche, China’s famous automobile information company, held a “Super August 18th Car Carnival Night” in conjunction with a top TV station in China, and planned to launch a month-long car carnival in August to launch a large-scale car promotion activity in conjunction with Chinese mainstream car companies and car dealers.
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Yiche held a car-themed super party, which promoted the sales of 43,900 cars in August (Photo: Business Wire)
As China’s automobile market enters the traditional off-season in summer, Yiche believes that holding a festival with the theme of automobile can activate the automobile market and promote automobile consumption.
Over 50 famous Chinese stars, singers, bands and pianists, such as Jay Chou and Lang Lang, were invited to the two-and-a-half-hour party. Artists performed songs and dances, played piano tracks, and set up five super model shows and five star-model interactive shows simultaneously. Through the beautiful stage and XR/MR and other scientific and technological means, the evening party reflected the highlights and selling points of these models, and offered more than 150 half-price cars and hundreds of millions of red envelopes for car purchase.
The event was a great success, attracting more than 221 million online viewers. This evening party also became the biggest automobile marketing event in the whole automobile industry in August. According to the data, as of the end of the evening party, “Super August 18th Auto Carnival Night” attracted 43,900 auto sales orders with a cumulative turnover of 6.42 billion yuan, which greatly promoted China’s auto consumption in August.
When talking about the original intention of holding the “Super August 18th Car Carnival Night”, Liu Xiaoke, president of Yiche, expressed the hope that the whole industry would gather strength to create an opportunity for the industry to achieve both brand influence and sales effect, and open up the consumption potential of China’s automobile market in August.
Founded in 2000, Yiche is the oldest automobile information company in China. In 2010, it was listed on NYSE. In 2020, it was acquired by Tencent, a well-known Chinese company, and became a privatized company. Hundreds of millions of Chinese users use this platform to view automobile information and buy new and used cars. Yiche also provides digital marketing solutions for Chinese car companies and car dealers.