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Webcollage Enhances Its Platform by Incorporating Alexa Capabilities for a Voice Guided Shopping Experience

Business Wire India

Webcollage, the rich product content syndication platform used by the world’s leading brands and retailers, is now offering an additional variant of Product Selectors for brands that is adapted to Alexa and other voice-controlled assistants.


Product Selectors is a solution that provides a guided shopping experience by matching unique shopper needs with the right products and options, delivering content that powers the customer experience and boosts sales.


Users will receive all the benefits of Product Selectors, in addition to being available as an Alexa Skill. Alexa, Amazon’s intelligent personal assistant, is capable of a long list of talents; including voice interaction, receiving information, controlling other smart devices and online shopping.


The new Product Selectors enhancement works as a voice activated mini-app that is launched using Alexa and guides shoppers through a series of questions to pinpoint the products that best meet each shopper's personal needs. The Alexa skill then brings the consumer back to the appropriate product detail page of a retailer within the Webcollage network, providing them with more rich content to make an informed purchase.


“Ours is a landscape and category defined by innovation. Voice activated product search is a natural to be integrated into our platform at scale,” said Webcollage CEO John Federman. “The Webcollage platform allows manufacturers to create, publish and syndicate content for an engaging consumer product experience – that means we’ll continually incorporate the newest technologies to ensure every consumer engages the way that best suits them.”


To learn more, visit and search “Product Selector” under Alexa Skills or click here.


About Webcollage


Webcollage is the leading cloud-based content management platform for managing rich product information and syndication across retail sites globally. Webcollage provides brands with the tools they need to deliver consistent content — from rich product detail pages, comparisons, interactive tours and product selectors – to power online sales conversions and improve customer experience. The Webcollage® Content Publisher syndication platform and global retailer network is trusted by more than 1,000 brands and 600+ retailers worldwide. Webcollage is headquartered in New York City with offices throughout the US, Europe and Tel Aviv, Israel. For more information, visit