Key online shopping trends of today’s consumer in India – insights in Wibmo’s latest analytic report
Wibmo, the leading provider of payment security and digital payments in India, published “7 Digital Payment Trends of Indian Consumers”. This report offers quick insights into India’s online shopping behavior and drivers. The observations are based on digital payment trends analyzed over time across multiple merchants and banks.
Some of the key findings include:
- Spends are no longer festival driven. Contrary to expectation, sales didn’t rise to the peak around Diwali, but reached an all new high when online mammoths including Amazon and Flipkart rolled out the flash sales.
- As compared to the data in 2017, there has been 8% increase in usage of mobiles to carry out online transactions. This trend shows how consumers are enjoy shopping on their phones given the ease and convenience that comes along.
- The spend categories when categorized interestingly showed that bills and utility payments topped the list followed by entertainment.
Read the report to get a complete set of insights.
“In the past few years, consumer behavior has changed rapidly, with banks and merchants having to constantly keep up with changing spend patterns. Wibmo being the leader in payment security and mobile payments in India, offers insights into understanding patterns that tell us what consumers prefer while shopping online.”, said Govind Setlur, CEO, Wibmo.
Access the complete report here.
Wibmo a Cupertino, CA based company, is a leading digital payments service provider for financial institutions processing over 2 billion transactions annually. While the company is best known for its hosted risk-based authentication and payment security services, it provides solutions ranging from mobile payments, prepaid solutions, and a host of merchant services. With a significant footprint in APAC, Wibmo grows globally while maintaining a strong presence in the region.
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