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Indix Powers Samsung Mall on Newly Launched Samsung Galaxy On7 Prime

Business Wire India

Indix, the world’s leading product AI company, announced that the Samsung Mall, which lets users shoot and shop on-the-go, is powered by Indix. The Samsung Mall is built into the Samsung Galaxy On7 Prime smartphone and represents the next evolution of mobile shopping.


Indix-powered product search is integrated into Samsung Mall to help consumers discover and shop for products across multiple online shopping sites in India using Samsung Galaxy On7 Prime’s advanced camera and microphone. Consumers can also discover products using conventional keyword search.


Online shopping has changed dramatically in the past few years and this change has been unleashed in large part by smart phones. Samsung’s research shows that today’s consumers like to shop instantly, when they spot something they like, and the Samsung Mall, with visual search, one-stop shop, universal cart, and Samsung Pay, is intended to be the perfect companion for such consumers.


“AI-enabled, contextual product discovery and shopping, integrated into every smart device has been the long-standing vision at Indix,” said Sanjay Parthasarathy, founder and CEO of Indix Corporation. “We are delighted to partner with Samsung to power the next generation of multi-sensory shopping experiences. We believe that this disruption to shopping will accelerate with the increased adoption of smart phones, smart TVs, Internet of Things (IoT), and AI technology such as Bixby.”


“Indix has worked together with the Samsung R&D Institute team to deliver on the vision of a simple, unified shopping experience,” said Sri Velamoor, VP of Sales and Business Development at Indix. “With over 200 million products across multiple online shopping sites in India, Indix provides continuous data collection, catalog normalization, precise product matching with limited data and tailored search ranking and relevance, making use of Indix’s extensive AI expertise.”


The Samsung Galaxy On7 Prime with Samsung Mall is available for purchase at and Samsung Shop.


About Indix: Indix is the world’s leading products AI company that is built on the world’s largest corpus of structured product content and metadata. Using the Indix platform, businesses can unlock more value from product information to improve product search and discovery, automate catalog management, optimize promotions and offers, enrich product pages, and analyze the market and competitors. The company has offices in Seattle, Chennai and Hyderabad. For more information, please visit