Ecommerce marches to the beat of its own drum, so you shouldn’t style your online store like you would your personal blog. But what if you aren’t sure what measures to take to improve site usability? Here are just six ways to improve your shop and attract fresh customers with your new-and-improved design.
1. Keep the Search Bar Visible
Don’t make visitors conduct a search for the search bar itself. This is one of the most important features of an ecommerce site, so make it prominent and easily distinguishable no matter where or what the user is currently browsing.
2. Improve Your Graphics
Put more images on your website, and make them good images. They should be high-res, full of detail and equipped with features like zoom, expand and twist. Let the customers see the product from all angles and in multiple kinds of light. Prove that your items can withstand the examination.
Manually, you can insert links to other items and categories while shoppers are buying within a certain sphere of products. Coding-wise, there are also scripts you can install that will suggest similar items, different colors and bigger quantities for the customers to purchase.
To get more ecommerce conversions, one of your primary focus points should be using online visual merchandising to maximize your online presence. The visual elements of your website have to tell the story of your company and your products in clear, crisp ways. Photographs of your products are vital, but so are photographs and videos of happy customers using your products. You can facilitate more conversions by using the visual layout of your website to lead your visitors from one product to another with suggested or similar product images. Those types of online visual merchandising will help you keep customers shopping for longer periods of time on your website.
4. Encourage Engagement
Prompt customers to rate and review your products. Have “send an alert when this product goes on sale” or “notify me when this item is available” options. Offer special incentives when people sign up for your site’s newsletter or join your brand’s loyalty program.
5. Use Breadcrumb Navigation
Breadcrumb navigation is used during the checkout process to tell customers how many pages they have left to go. It may sound like a simple thing, but without a clear trajectory, customers often get frustrated and abandon their carts altogether.
6. Utilize Color Psychology
Color psychology is a subtle thing that can nonetheless have a big impact on how users interact with your store. For example, blue is a soothing color that helps time pass without them realizing it. Red is an energizing color that emboldens them to make big decisions. Do some reading and see how color psychology can help your business.
These are just a few tips and tricks for great e commerce web design. While it’s true that the value of your products will speak louder than any splash page, a strong design can also boost traffic and improve sales in ways that you’ve never even imagined.
Image Credit – http://www.tmogroup.asia