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Your Guide to Business Intelligence in SAS

Business intelligence (BI) is a set of different processes, strategies, technologies, solutions and various systems that help in the collection of data, its analysis, and management. It helps the corporate executives and business managers to make better-informed decisions generated by its insights. From a business value perspective, enterprises use BI to ensure that critical information can be exploited on time to make well-informed decisions.

BI today is leveraged by small enterprises to multinational corporations. The tools include past, current and predictive data analytics that help the enterprises in improving their overall business competitiveness. Statistics suggest that the BI market is likely to be of 20 billion dollars by the end of 2019, and more than 80 percent of the companies will integrate BI in their operations.

This increase in the use of BI is likely to generate over 1.5 million jobs for data analysts. So, if you are looking for a lucrative career in data analytics, you should take up a course in training center like PST analytics on SAS certification in Delhi and trace your steps towards success.

Business Intelligence in SAS

The SAS software has always included business intelligence in its operations. In SAS software business intelligence includes:

  • A centralised facility for metadata management
  • A set of client applications for specific businesses and analysts
  • The server processes are designed to provide specific services for specific applications

To put simply, there are some tools developed by SAS for enterprise business intelligence for both small and large enterprises. The segregation of these tools is based on their specific purposes for the business like – supply chain intelligence, decision management, risk management, fraud and security, data management and customer intelligence. BI in SAS is also specific towards industries such as banking, consumer goods, healthcare, defence and security and many others.

Features of BI in SAS

BI comes in SAS under various forms bundled in different products and solutions. The primary features include:

  • Effective Analytics
  • Interactive Dashboards and Reporting
  • Mobile Access
  • Collaboration
  • Visual Data Exploration

Some other SAS features for specific focus are:

  • Solutions for Hadoop
  • Personal data protection
  • Fraud and security intelligence
  • Data and risk management

Difference Between BI in SAS and other Tools

BI software landscape nowadays is highly-stocked with new businesses who are trying to leverage cloud computing, mobile technology and social networks. However, the factors that make SAS a preferred choice are the technical acumen, experience and the trust factor that people have in it. Some other features that help SAS in dominating the field of BI are:

  • It has the most comprehensive suites of business intelligence tools according to the users and industries
  • SAS features high-level functionalities that are used by Fortune 500 companies
  • Its security against fraudulent transactions is an industry benchmark
  • Its customer intelligence tools provide an all-around insight for the web, marketing, and social media analytics

How to Implement BI in SAS

A study by Dresner Advisory Services suggests that more than 59 percent of enterprises fail in integrating BI to their operations. The causes include – failure to communicate BI with departmental objectives, difficulty in understanding the system which leads to low-user adaptation and lack of clear goals while using BI. To properly utilise BI, enterprises must follow the below-mentioned steps while implementing it in their operations:

  • Find out the requirements of stakeholders
  • Cluster the requirements into key business areas
  • Roll out in planned phases
  • Properly time the roll-outs
  • Validate the functions

Benefits of Implementing BI in SAS

The insights generated by BI tools in SAS help enterprises in organizing their short and long-term goals. The knowledge can also be applied in different ways such as:

  • To apply data-based information to plan processes such as operational forecasting, business development, and supply management
  • Mine and process data in real time
  • Predict, prevent and manage various risks
  • Check and identify different fraudulent patterns, security risks and track transactional trails
  • Find out the big picture of using key performance metrics to gauge the success rate of business
  • Discover bottlenecks and find the patterns that indicate customer behavior

In summary, you can say that a good grasp on SAS software can be a gateway that leads straight to the doors of both small and big enterprises. So, what are you waiting for? Grab this opportunity by taking a SAS certification in Delhi and take the first step to your success journey.