HSIL Limited Brings its Digitally Integrated Lacasa Store to New Delhi Acetech 2017
Business Wire India
HSIL Limited, India’s leading sanitaryware & bath-fittings’ company, showcased their state-of-the-art revolutionary Lacasa Concept Store at Acetech, Asia’s largest trade fair for the architecture and interior design industry.
The company, recognized by its brand ‘Hindware’, a household name in India, prides itself on the constant innovation and reinvention it has undertaken over the years to stay ahead of the competition and bring best in class products for the Indian consumers. In line with their vision for 2020 to be expert bathroom solution providers, HSIL Limited recently launched their digitally-integrated concept stores –Lacasa which represent the radically evolving sanitaryware retail space.
These stores are the first of their kind in the industry, and are a one-stop space for architects, interior designers, business buyers as well as homeowners offering them a real time experience of all the offerings by the brands under HSIL such as Queo, Alchymi, Hindware and Amore. The showrooms provide digital integration at every point for easy selection of products where consumers are provided a smart device to capture their favorite products and then drop all of them into a smart screen called the 3D-DIGI ASSIST TECHNOLOGY for consultancy and building a bathroom of choice. Till now, the company has set up 5 Lacasa stores and plans to open another 10 till 2020 to drive 2X the growth.
Speaking at ACETECH New Delhi, Mr. Manish Bhatia, President, Building Products Division, HSIL Limited & CEO, Evok Retail, said, “We at Hindware have always prided in being the Expert Companion for the Indian consumers as they undertake their bathroom design journey. Our quest to remain relevant in the rapidly changing bathroom landscape, drove us to undertake an extensive research across 20,000+ consumer and 100+ architects. Through our research we came to realize their needs in the bathroom space and how they can be addressed and enhanced via use of technology, which ultimately led us to the creation of the one-of-its-kind concept store – Lacasa, the first in the bathroom space category.”
He further added, “We ensure that our products and services keep evolving with the tastes, preferences and demands of the consumers. And we are certain that these initiatives will pose to be a game-changer in the Indian retail space.”
The Hindware stall at New Delhi ACETECH 2017 showcased a perfect blend of design and technological prowess providing relevant solutions for bathroom space. The specially designed stall took consumers on an exhilarating journey with multiple alluring bathroom suites displaying beautiful combinations of products. Apart from the 7 suites curated by designer Manish Malhotra for the newly launched super-premium brand Alchymi, the stall also featured Hindware coordinated bathroom suites, Innovations such as Intelligent Toilets, Rain Spa Shower, Water Saving Products, Sustainability Zone, Live Product displays, Evolution in Flushing Technology, Amore – Wellness Studio etc. demonstrating the diversity of expert offerings that can be experienced at the Lacasa concept stores.