Business Wire IndiaLivpure Private Limited, one of the most trusted names in the Indian corporate world in water purification received an award in this year’s Drivers of Digital Awards held today. The company won the award in the category of Best Use of Digital for Social and Economic Development for its campaign, #TheLivPureLife.
With this campaign, Livpure has taken a very different approach by choosing not to resort to scare tactics like their direct competitors. In order to humanize brand, Livpure spreads goodness amongst its followers. The campaign reminds individuals and urges them to drink water at regular intervals, to encourage them to live #TheLivPureLife by helping them inculcate a good habit. Endorsed by Sachin Tendulkar, the campaign employed mobile, web and social media wherein the brand created, curated & co-created content to usher in a movement.
Contrary to our belief, goodness is integral to the human condition and Livpure’s #FinishYourGlass campaign tapped into that very thing and motivated the discerning to move towards a healthy lifestyle & eventually giving Livpure the ultimate endorsement by purchasing their products while experiencing #TheLivpureLife to the fullest.
Speaking on the win, Mr. Sushil Matey, Director – Marketing, Livpure said, “We decided to keep the communication direct by asking users to #FinishYourGlass and urging others to do the same via multiple mediums which converged on a micro-site that would help us reach out to individuals, personally through mobile (SMS) OR through e-mail.”
In a short span of two months, the campaign reached 1.9 million people with 1,24,755 organic impressions, 1,92,113 total engagements on Facebook, 1,55,987 clicks to micro-site and 2,42,550 and counting pledges.
