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Today’s Tech Makes More Data Available Than Ever

Optimizing Your Business

One of the primary ways businesses are optimizing today is through SEO (Search Engine Optimization). If you haven’t heard of it by now, you were likely just about to. SEO content writing has passed through the realm of theory, experimentation, and quantification to the peak of effectiveness.

Through SEO, you’re able to monitor how effective your content is statistically. Imagine a marketplace with a thousand people. Now imagine you’ve got the exact data on every single movement they make; every glance of their eye (or click of their mouse), their every window shopping expedition (or website exploration), every transaction they made.

Content marketing does just this, and it’s only the tip of the iceberg. Many businesses today are using top-tier cloud computing applications to expedite service delivery, cut down on infrastructural costs, and ultimately increase profitability. What cloud computing can do is overcome unknown redundancies—like over-hiring, as an example.

Through cloud computing apps, you can outsource previously fundamental services to the cloud, saving tens of thousands a year. The Internet of Things (IoT), something in part made possible by the cloud, can additionally help you acquire information which can be turned into cost-effective infrastructure reorganization.

Assumed Application Design

Something many businesses today are doing in similarity to the early days of SEO can be defined as assumed application design. Basically, a business card today is antiquated. An app for a smartphone is the next latest thing. Apps can be designed cost-effectively and functionally, but the data of regular operation must be monitored for performance.

It doesn’t matter how well-designed an application is, there are going to be bugs. This is as true with small, smartphone-centric apps as it is with cloud-derived applications. Managers of both must regularly monitor operations, and upgrade/troubleshoot when necessary.

IIS Considerations

An area that is very important to monitor is that of the IIS (Internet Information Server), which plays digital middle-man between your app and your client. It works like this: Whoever is using your app presses a button or makes a transaction or whatever it is your app does. This in turn sends a request to the server. The server processes that request and responds to whoever is using the app.

Whether the application is a corporate cloud-based one or something of a digital calling card for an SMB, it is integral that IIS performance be consistent, reliable, sustainable, and upgradable. You’ll need to monitor it closely.

When it comes to IIS performance monitoring, the method you choose to monitor IIS can vary from simple to robust. A basic HTTP test is the simplest way to monitor whether your site is up and running. When you’re armed with such information pertaining to communication, you can optimize applications.

Sometimes there will be limitations that can’t be overcome. You may have a vision for a certain kind of digital animation on your application, but putting it there increases the time users must wait to use your app, and decreases their willingness to see what it has to offer. You’re going to get the numbers on that if you’re monitoring things continuously.


Armed with such information, you can go through the app with a fine-toothed comb and find where certain things may or may not be necessary. Additionally, you may find that you have to increase your bandwidth, or something of the kind—these things will differ per situation.

The bottom line here is to find trends which are defining the tech industry, put them to good use, and ensure that all the available data is managed as best it can be. From this data will come innovation solutions that will safeguard your business, decrease unnecessary spending, and could expand profitability.