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Top 6 Tools for a Successful eCommerce Company

The world of eCommerce is massive and has shown no signs of slowing down. As a matter of fact, more and more stores are shifting their focus to the online space to compete with giants such as Amazon.

Did you know that online sales have grown from 1.3 trillion in 2014 to a projected 4.3 trillion by 2021? That’s over a 230% increase!

This is why we’re breaking down the top 6 eCommerce tools any business owner needs for a successful online platform.

Use these tools to ensure your website offers a smooth user experience and to drive and track sales.

1.   Sumo

Sumo promotes itself as a platform with one goal in mind: to grow your platform. The company specializes in various tools that capture visitor information on your website. This helps build your list of leads and conduct outreach in the form of email marketing, phone calls or direct mail.

Here are a few powerful tools Sumo offers:

  • List builder popup
  • Share buttons
  • Welcome mat
  • Smart bar

These tools can be embedded into your website or installed as a plugin via your web hosting platform, such as WordPress. Once live on your site, you can easily integrate Sumo with an email marketing program such as MailChimp and watch your list grow!

2.   MailChimp

As one of the leaders in email marketing, MailChimp has a lot to offer an online retailer. You can easily stay in touch with your pool of customers and send out campaigns such as newsletters or promotions.

Support your marketing strategy by sending out an automatic reminder to visitors who left your online store without completing the purchasing process (cart abandonment).

3.   Paylidify

What is an eCommerce website without a proper checkout method? Enter Paylidify, an integrated payment platform for all commerce types, including:

  • Online: website
  • Brick and mortar: physical location
  • Back office: internal
  • Mobile apps that are integral to any business

Paylidify offers a secure and simple checkout method for customers and a thorough analytics tracking system for business owners. They emphasize fraud prevention and transaction security as the core of their engineering.

Looking to grow your business? Paylidify stands out with several useful management tools such as:

  • Real-time reporting
  • Inventory product manager
  • Electronic invoicing
  • Flexible integration
  • Quickbooks plugin
  • Transaction routing
  • Recurring billing

No matter what avenue of commerce you are traveling down, Paylidify has the solution to easy payment users can trust.

4.   Hotjar

Without the proper analytics program, you will not be able to measure your website performance and adjust accordingly.

Hotjar wields the power of heat maps to give you a visual representation of how well your every part of your website is performing.

What is a heat map?

A heat map an image that depicts the clicking habits of every user that enters your website. It even shows how their mouse moved. Recordings are also an option offered by Hotjar, so you can physically witness consumer movement on your website.

This tool is powerful because it allows you to test different variations and see at what point your visitor is leaving so you can make improvements. There has never been an easier way to understand consumer behavior than with Hotjar.

5.   Zendesk

When it comes to customer service, having a strong department is a must. How your company interacts and builds relationships with its customers will define how successful it becomes. After all, your eCommerce site is nothing without happy customers.

But with so many requests for refunds, questions regarding a product, or miscellaneous submissions, keeping track of your customer service needs can be difficult. Not to mention that funding a department can prove to be costly.

Zendesk is a customer service software used by many big-name companies such as Twitter and Lonely Planet. They offer customer service through chat, phone, and email, taking the brunt of tedious consumer management tasks.

With a simple setup process and user-friendly interface, Zendesk makes relationship building with customers a breeze. Easily communicate with customers and address help tickets so no one falls through the cracks.

Zendesk even records response times so you can improve your online interactions where necessary.

6.   Shopify

Every eCommerce company needs a website platform to host it. Shopify is trusted by millions of online retailers worldwide to provide the ultimate consumer shopping experience.

Easily build your online store (no coding experience required) and select a domain name. Personalize your business by selecting one of the hundreds of themes to choose from. Reach customers in various places: online, in-person, on social media, etc.

Shopify also gives users the option to market their eCommerce website, providing tools to find audiences, reach them with campaigns, automate, and analyze with insights.

Finally, Shopify makes it easy to manage online orders, payment, fulfillment, and more. The program’s user-friendly dashboard means users can operate their business from anywhere.

If you use Shopify in conjunction with the other tools used above, you will create the ultimate customer service experience.