Social media is something which has been with us for a while, starting with Facebook in 2004, and continuing with the release of Snapchat in 2011. Many online businesses have discovered the great things that can be accomplished by their adoption of social media as a means of promoting their business, as well as a means of creating more advertising potential. However, the use of social media as an advertising tool is something which requires proper management tools if it is to be done correctly; the use of one tool over another can mean the difference between a properly run campaign and a failed one.
The ubiquity of social media now means that it must be used if a company is to achieve success online, since these ads can generate revenue more than anything else online. This article will give five of the best social media tools for the job.
This particular social media management tool is focused primarily on Facebook, so if you are having an ad campaign launched on other sites or social media platforms, perhaps chattypeople.com is not for you.
However, while having this tool be primarily based on Facebook could be a potential problem, it allows access to all aspects of that particular social media platform, including messenger and various comments; it also allows for orders to be made and taken via the comments on a post. One final reason for using this tool is that a new account can be completely free if needs be, with the option to upgrade later.
Businesses who use chattypeople.com do not need to worry about hiring people with a knowledge of coding, as the social media tool does not require it to be used. Chattypeople.com can interface between the business itself and multiple payment vectors through Facebook, and can also support multiple business categories, including customer support and a delivery engine.
This social media management tool is specifically billed as a social media content builder and posting tool, and can be used in conjunction with a variety of platforms, including Facebook, Instagram, Twitter, and LinkedIn. What makes this tool unique amongst all the various tools in existence is that it comes pre=loaded with professional produced content, which is ready to be used, and an in-built graphics editor which will enable business to make changes.
Using brand24.com allows businesses to monitor their social media, no matter what presence they have; this also allows for immediate access to their own content, and the publishers of their content. The tool allows users to
- Research key topics
- Find out what is trending
- Read up on discussions
- Compare your social mentions to those of your competitors
Meokay.com focuses on building chatbots* which allows businesses and their customers and prospects to communicate with one another more easily. The various features included in that allow businesses to take orders via the comments section and Messenger service of Facebook, interface with a variety of online payment sites, and much more.
*Chatbots are simple programs which allow the user to interface with a chat programme more easily
Cyfe.com is a dashboard specifically created to monitor and condense information from various social media campaigns across the internet. This includes giving reports of real-time events as well as keeping a record of historical data for comparisons to be made if necessary.
Cyfe.com is unusual in that there are various dashboards for various tasks – it isn’t just one dashboard for everything, but separate ones for every task, allowing for the separation of tasks into their component parts. The one which is for social media is something which covers all aspects of social media, and allows for secure data transfer and input, as well as offering a variety of pre-built social media widgets as well as the option for customization.