There’s no doubt that search engine optimization is a tricky thing. Sometimes you simply need to take a risky step in order to boost your website’s traffic. But, make one mistake and you can get penalized by Google, meaning that all your work will go to waste.
This is why you must stick to only those SEO methods that are proven to work. Here are five of them which are guaranteed to bring you real traffic, without putting your website at risk.
1. Writing Articles that Actually Mean Something
The website content needs to have value for its visitors. No one wants to waste their time reading articles that provide no useful information. Instead, visitors want the article to provide them with viable solutions to their problems. So, if the article is titled “5 SEO Methods that Still Work in 2018”, the visitors are expecting to actually read about those methods in the article.
2. Writing SEO-Friendly Content
The most important thing about content writing is that it needs to provide the website visitors with the information they’ve come to find. But, in order to make your website successful, it’s not enough to solely focus on the user experience. You also need to focus on Google and its ranking algorithms.
The key to getting organic traffic from search engines is to write SEO-friendly content. This means that it needs to be highly readable and super engaging, while also containing all the necessary keywords. Unfortunately, it’s very difficult to fit the keywords in naturally. This is the reason why you might want to consider asking help from real SEO experts.
Luckily for you, there are lots of agencies out there that offer top-quality SEO content writing. One that comes to mind is Yourcontentshop.com. You can ask these guys to do the hard job for you, thus making sure your website will get organic traffic, without any risk of getting punished by Google.
3. Old Content Audit
In this day and age when the competition among the websites is huge, you need to create a lot of content for your visitors. But, this doesn’t mean that you should focus just on creating new articles, while completely neglecting the old one.
Instead, you need to do an audit from time to time to try to see whether some of the old articles can be recycled. Perhaps they still have some value to the readers and with just a few slight changes, they will become interesting again. On the other hand, there might be some articles that don’t have a place on your site anymore, so an audit will help you find and remove them.
If you get a do-follow link from a highly reputable website, Google will understand it as a recommendation to increase your site’s ranking. But, you should know that the sites with a high authority are usually not willing to link their articles to every site, even if they’re offered money.
Instead, they only link to the content that’s really worthy of their visitors’ attention. What this means is that unless you produce quality content on your website, you can’t hope for quality backlinks.
5. Social Media Promotion
Although the links from social media websites are exclusively no-follow, meaning that you won’t get any SEO juice out of it, your site can still benefit from promotions on Facebook, Twitter, Instagram, and similar sites. Social media marketing is a fairly easy way to attract new visitors and as your website gets more popular, its Google rank will improve as well.
There you have the 5 SEO methods that still work in 2018. And not only do they work but they can bring really amazing results. The best thing, though, is that they’re completely risk-free. These methods are as white hat as it gets!