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Shop Pay Complete Review – What is Shop Pay and How it works

Shop Pay began its voyage in 2017, and since then, it has rapidly risen to the top of the list of accepted forms of payment. It currently has 1.3 million users operating Shop Pay stores.

Are you an online shopper trying to find a quick and easy payment method? Or are you a business owner seeking to provide your clients with a simple, hassle-free payment option that also offers some distinctive features? If so, Shop Pay from Shopify might be the solution you need. One of the best things about Shop Pay is that, as long as they have a Shopify account, both customers and businesses may profit from it.

Shop Pay

Shop Pay is a product of cutting-edge technology that combines the best attributes of a payment service provider with a quick checkout process. Along with lowering cart abandonment, as customers can pay quickly and easily, this helps retailers boost their chances of getting repeat business. Additionally, a number of distinctive characteristics make Shop Pay distinguish out from its rivals. Shop Pay is now an easy and clear option thanks to Shopify’s amazing work. When making a purchase, you must choose the Shopify button on the checkout page. Then, you must input the essential data, like your credit card number, billing address, delivery information, etc.

Your subsequent checkouts will be significantly quicker once this is completed and your information is connected to your selected account. Shop Pay will make sure that your purchase will be prepared to complete with only a few clicks whenever you log into the online store again. When you want to make a purchase, Shop Pay will remember the information you previously entered, saving you the time and effort of having to enter it all again. Additionally, it includes a strong security feature that requires you to submit a code you receive by text message in order to complete your transaction.

You’ve come to the correct place if reading thus far has piqued your interest in finding out more about Shop Pay and eventually using it. To assist you in making an informed choice, we will cover all the crucial platform-related topics in this comprehensive guide.

Why use Shop Pay?

Two categories can be used to divide up Shop Pay’s features. It serves as a wallet for online shoppers, allowing them to store payment information and expedite future transactions. Shop Pay can be offered by merchants as a payment option, giving customers another choice and more advantages. To facilitate quicker checkouts in the future, shoppers merely need to download the Shop Pay app, enter their payment information, and save it on their device. Just keep in mind that your merchant must approve Shop Pay payments before you can use the platform. One of the main advantages for online retailers is that using the Shopify e-commerce platform is not necessary in order to use Shop Pay. This implies that you can benefit from the payment solution even if you run a store that is not powered by Shopify. You can easily integrate Shop Pay to increase your sales whether you run a physical store alongside an online store or only sell online.


Although Shop Pay is a free software, Shopify Payments must be installed in order to use it. Because Shop Pay isn’t a stand-alone software, you must buy a Shopify plan to use it.

Features for Online Users

Paying Options (One-time or Installments)

Shop Pay’s ability to allow you select how you want to pay for purchases is one of its best features. You have the option of making the full payment at once or dividing it into a number of interest-free installments.

1. Eligibility for installments

 To assist merchants in boosting their sales, a number of payment systems have already embraced the “Buy Now, Pay Later” strategy. Forbes predicted that in 2021, the total amount of purchases made via this method would be close to $100 billion. You can divide the entire cost of your purchase into four equal installments using Shop Pay Installments. However, the quantity of your order must be between $50 and $3,000 (this is inclusive of discounts, taxes, and shipping charges). The platform computes the billing cycle and your installment payment amounts automatically. It should be noted that non-Shopify sellers and business owners outside of the United States cannot use the Shop Pay Installments option.

After choosing Shop Pay Installments, you must decide which debit or credit card you’ll use to make the first and subsequent installment payments. The site does not check credit ratings, but in order to prevent fraud, you must go through an identity verification process. You’ll receive a six-digit verification number after you’ve accepted the “Terms” and authorized your payment using Shop Pay, which you must input to finish the transaction.

2. Cart Filler

The main goal of Shop Pay for online shoppers is to speed up the checkout procedure. Therefore, you only need to submit your payment information once, and the platform will recognize your profile anytime you go to an online retailer that accepts Shop Pay. You just need to click the “Buy Now” button once to complete the checkout form because the platform stores all the billing information that you previously supplied in an encrypted form. Additionally, you could forego checking the Shop Pay code if you make your subsequent transaction using the same device. You can save a maximum of five shipping addresses and credit card numbers on the platform. Those details are modifiable during checkout.

3. Customer Support

Shop Pay’s main goal is to assist online shoppers, hence it isn’t directly connected to any particular online store you visit. However, it enables you to quickly access the store’s online resources, where you are currently making a purchase. You can therefore access all of the customer care links, FAQs, and other tools the retailer gives to assist customers. The app enables you to accomplish everything conveniently, from requesting a return from the seller to checking the shipping policy and getting your questions answered in a brief chat. 

4. Transaction auto logging

Shop Pay keeps a record of every order you’ve ever placed, so you can access your purchase history to view all the information about previous Shop Pay purchases. You’ll have access to all the information, including the products and their prices as well as the retailers who offer them. The history module has a clean list of all of your orders. The “filter” and “quick search” tools can also be used to quickly locate information and thorough purchase receipts. 

5. Personalised Shopping Suggestions

Based on their online activity, every online shopper receives a ton of purchasing recommendations, and these recommendations frequently include spam and push advertisements. You can get shopping recommendations from Shop Pay as well, but it uses a different method to do so. The platform employs a variety of data, some of which comes from your shopping preferences and some of which is created from your inputs, like your preferred retailer. Additionally, according to Shopify, they never intentionally keep tabs on your online activity in order to display more ads or send spam. You consequently see a simple, personalized feed of recommendations. These consist of discounts from your preferred retailers, their product suggestions, and hot items that you might like.

6. Shop Local Functionality

Another useful way to customize your feed is to use the Shop Local feature. With this feature, you may mention the neighborhood shops you favor or search for neighborhood shops. Products can be ordered through the merchant’s online store and either picked up in-store or delivered straight to your house.

Best Features for online merchants

Up until now, we’ve been discussing what Shop Pay is and some of its most useful features for online customers. These merchant-specific features have helped it become extremely well-liked among shops.

1. Marketing Automation

One of the most important elements for helping online retailers increase their sales is marketing automation. While Shopify’s regular checkout modules offer a ton of marketing opportunities, Shop Pay has taken things a step further. Shop Pay is already installed on client devices, so businesses can easily send automated marketing messages along the customer journey. Here are a few of Shop Pay’s well-known marketing automation services.

  • Alerts of popular products
  • Notifications of shipment status along with links to extra articles
  • Hot offers
  • arrival notifications
  • Post-purchase incentives to encourage returns include shipment notifications and suggestions for related products.

Overall, Shop Pay might work wonders for you if you’re looking for a simple way to increase conversions and recurring business.

2. Complete Customization for Store and Checkout

Shop Pay gives retailers the freedom to choose how and what their customers will see during the checkout process. For instance, you might want to provide free delivery, quick shipment, or in-store pickup. Additionally, you can decide to provide clients with certain products, share recommended things, and have a section where customers can check their order history. In addition to these, Shop Pay enables you to personalize a number of crucial elements, including your store description, contact information, and customer support resources. You can also upload any photos you want to use as part of your store design, including your cover photo and logo. 

3. Performance Tracking

Without accurate performance tracking, it is simply impossible for any merchant to expand their business. Shop Pay monitors a number of variables to assess the effectiveness of retailers. Everything from how frequently customers buy from your store and the growth rate of your conversions to how quickly you can deliver the goods to them within a reasonable timeframe. All of these assist you in not just gaining precise insights into the success of your company but also in fostering consumer confidence. Shop Pay offers tracking capabilities to both customers and businesses. The following circumstances result in tracking messages being generated:

  • When the retailer fulfills orders
  • When a retailer places orders
  • when order tracking codes are generated
  • When orders come in

4. Shop Pay Button

The beauty of Shop Pay is that for now, businesses may utilize it without having a Shopify store. Today, unlike in the past, retailers who do not use Shopify can still benefit from their help. Simply adding a Shop Pay button will enable them to sell on Google, Facebook, and Instagram. The payment method, however, may only be used with Shopify as an ecommerce platform. Simply install the Shop Pay button if you’re a Shopify merchant and want to add a different payment option to your business. Once everything is set up, you can start utilizing the app to boost sales on your online store and your favourite social media networks, such as Google, Facebook, and Instagram.

5. Efficient Placement on Lists

One of the main strategies used by internet businesses to introduce their goods to potential clients is through things like product suggestions, curated lists, and local shopping options. Shop Pay also provides all of these. Shop Pay already serves a staggering total of more than 100 million customers worldwide, which means you have a tremendous marketing potential to boost your conversions. Depending on user choices, the platform includes your store in these recommendations, giving it the visibility it needs to increase sales. 

6. Trendy Mobile App

Wouldn’t it be wonderful to have access to a single mobile app that could control all the merchant-specific capabilities covered in the previous blocks? Shop Pay’s developers are aware of this. All facets of your business may be easily managed with the Shop Pay merchant app. With this app, you may handle customer assistance or do tasks without having to be at your laptop or desktop. You may start managing the chores as soon as you launch the app.

Safety Features

It has become essential to select a secure checkout solution due to the fast rising incidence of cybercrime and information theft. In order to facilitate a positive client experience, it is also necessary to provide a straightforward interface. Both parties appear to have received excellent attention from Shop Pay. Shop Pay is powered by Stripe, an innovative payment processor that many well-known companies, such as Amazon and Under Armour, use. In order to guarantee that both customers and merchants have secure buying and selling experiences, the software also complies with severe security criteria such encrypted financial data, PCI Compliance, and SMS text verification. 

It takes a lot of work and solid technical knowledge to maintain payment security software. However, with Shop Pay, merchants won’t have to worry about any of these issues because the platform will take care of all the security measures. A six-digit code is given to the customer’s phone as part of the Shop Pay code verification process, and the customer must input the code on the checkout page to complete the transaction. The option to have the code emailed to your email address is also available. Therefore, after your payment information has been saved on Shop Pay, all you need is this code to complete transactions quickly.

For Consumers

You must first register on the site as an online customer in order to use Shop Pay as an online wallet. You have two ways to download the app when you go to the Shop Pay website: by clicking the “Download Shop” button or by scanning the QR code. Open the app after downloading it, then finish creating your account there. To log into your account, you can use your email address, Google or Apple accounts, or both. After you finish setting up your account, the program takes you to the Home Page. Orders from other sources, like Amazon or another Shop account, can be immediately imported here, along with any previous or present orders you may have in the account.

You can utilize the Search option to look through products the app suggests based on your location and personalized preferences. Using the app, you may also communicate with the product’s merchants to ask inquiries, save goods for later purchase, or make an immediate purchase. The app offers an Account area that includes your Wallet link, notification settings, archived items, order tracking options, and app settings. Additionally, there is an area where you can email customer service.

For Sellers

Customers cannot use Shop Pay to make purchases from an online store without the merchant adding Shop Pay to it, as was previously specified. You must first go to the Shop website if you are an online retailer. Here, you must decide between the two possibilities: installing the Shop app to your Shopify store or including a Shop pay plugin in any Google, Facebook, or Instagram Shopping page. If you’re a non-Shopify store owner, you can utilize the button labeled “Add Shop Channel” or the link below. 

Similar to how Amazon Pay or Apple Pay are enabled, so is Shop Pay. To add the app, you may also search the Shopify App Store. It’s crucial to completely enable Shop Pay on your website. Sales Channels > Shop > Settings contains all of the app’s management options. You can perform anything from monitoring, analyzing analytics, and more from this page, in addition to adding products and designing your shop. You may keep track of significant indicators like followers on the store profile, people who have an offer, orders, and sales on the Overview page. A purple button is displayed beneath the Express Checkout section after a customer has reached your checkout module. If there are more express pay alternatives in-store, the customer will also notice them.

When a consumer completes the checkout process on your store using the app, they will be given the opportunity to remember their billing, shipping, and credit card information for later purchases if they have already entered this information. If customers decide to save their information the first time, the next time they use Shop Pay to make a purchase from your store, the checkout procedure will simply require a few clicks. They simply enter a code to complete the transaction, increasing your chances of closing more sales. Shop Pay also offers appealing alternatives to help your store stand out, which is a noteworthy merchant-specific feature. You may, for instance, offer local delivery or pickup to your clients. Additionally, you provide your consumers the flexibility to change their information whenever they need to. It might be advantageous for customers wishing to pay using other details, even if they’ll need to quit using Shop Pay with their current phone number and open a new account with their preferred number.


Also read- Best 5 Page Builders For Shopify


Benefits of Shop Pay

1. Better Sales

Shop Pay’s quicker and more straightforward checkout process, which enhances consumer experience, is arguably its major advantage. In essence, this means that as your cart abandonment rate decreases, your overall sales volume is likely to rise. When comparing Shop Pay with standard checkout, Shopify claims that Shop Pay ensures a significantly higher checkout-to-order rate. Another noteworthy aspect is that customers are more inclined to choose your store over competitors when they have the opportunity to pay in four equal, interest-free payments. Nowadays, a lot of people use the “Buy Now, Pay Later” service. In reality, this service has been used by about 56% of American clients. Additionally, after subtracting a little fee, you receive the complete payment amount upfront. Win-win situation!

2. Exposure to more marketplaces

You may quickly sell on several marketplaces and be paid with Shop Pay. For other marketplaces, you merely need to enable it as a third-party payment gateway. Once complete, your consumers can use the “Buy Now” button on your Google, Facebook, and Instagram profiles to quickly make purchases. This indicates that Shop Pay allows you to expand your sale beyond your online business. Instead, by combining the strength of Shop Pay with your digital marketing techniques, you can increase your earning potential as much as you can. 

Shop Pay Vs. Shopify Payments

Many individuals mistakenly believe that Shopify Payments and Shop Pay are interchangeable because Shop Pay used to be known as Shopify Pay. They are not the same thing, though. Shopify Payments is the default payment option for Shopify stores. Additionally, to expedite the checkout process, Shop Pay works in combination with Shopify Payments. Online retailers can use Shop Pay to enable customers make quick purchases and offer payment instalments, and customers can use it as a wallet. Similar to Square, Stripe, and, Shopify Payments is an online payment processor that businesses may utilize to accept payments. Shopify Payments, unlike Shop Pay, cannot be utilized as a personal wallet for quick checkouts.

Instead of using Shopify Payments, some Shopify stores use an alternative payment processor like PayPal, Apple Pay, or Amazon Pay. With the exception of Shop Pay, which is exclusively compatible with Shopify Payments, you can also use these suppliers to give your customers extra payment alternatives. The Shopify Payments module is accessible as a standard checkout option on a merchant website to process cards. On the other hand, Shop Pay may be found in the Express Checkout area and has a distinctive purple button. Additionally, it’s crucial to remember that Shop Pay accounts are linked to customers’ phone numbers, so if a consumer chooses not to provide their phone number, they cannot utilize the service. With Shopify Payments, there isn’t a situation like this. The functionality of Shop Pay depends on Shopify Payments, despite the fact that it is an independent application.