New Delhi, September 3, 2014: Riding on its brand philosophy to offer ‘extra’ to its customers, Aircel introduces free Facebook and Whatsapp on all pocket internet packs across India for its new and existing customers, thereby giving them freedom to the socially connected 24*7. Customers can also buy special social PI pack for Rs.26 with validity of 28 days depending on their social needs. With this, Aircel is also introducing its new TVC – Dilon Ko laaye extra paas – which will be launched soon with an essence to bring extra into the lives of its customers with Aircel Internet.
Talking about the new proposition, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “The new campaign is in line with Aircel’s brand positioning to deliver extra by converting ordinary into extraordinary through its innovative products and services. The phenomenal upsurge in smartphones and data penetration has led the youth to be connected 24*7 through various social networking platforms. Our superior 3G services will offer extra data exclusively for Facebook and Whatsapp usage, therefore, empowering our customers to be socially connected always.”
With free Facebook and Whatsapp, the customers also have the option of benefiting from the special social networking tariff packs for Facebook and WhatsApp usage. All new customers taking Aircel connection will get 100 MB/month for 2 months to access Facebook and Whatsapp without any additional charges. While existing 2G and 3G customers will get an additional 10 MB / day extra for usage on Facebook and WhatsApp on all Pocket Internet recharges.
The pack available in Delhi is:
The new advertisement is created by McCann and will be soon launched nationally. Commenting on the new advertisement, Prasoon Joshi, Executive Chairman, McCann Worldgroup India and Regional Creative Director for Asia Pacific said, “When the client and the agency work as one team, the results are always delightful. This campaign is an apt example of such collaboration. There is a shared vision and the whole team has done an exceptional job .I am sure the audience will warm up to the idea.”
About the new advertisement – ‘Dilon Ko laaye extra paas’
The new advertisement captures Aircel’s deep seated belief to bring extra into the lives of its customers through the tale of two brothers. The younger one sulking about how nobody cares about his birthday except the routinely wishes by his family. Just then, the elder brother through Facebook and Whatsapp service on Aircel Internet network ropes in his friends to wish his little brother in a special way. The kid wakes up to tens and hundreds of red balloons dotting the blue sky. He is mesmerized to see red balloons going up from every single corner of his neighborhood. He exchanges a look with his elder brother all starry eyed while enjoying his amazing birthday gift. The film ends with a voiceover ‘Dilon Ko laaye extra paas’.