Weaver Soul Presents ‘Handloom Denim Ikat’ Spring / Summer 2018 Collection
Announcing the launch of an unprecedented collection of Denim Ikat by Shravan Gajam, son of Shri Gajam Anjaiah (Padmashri Awardee), solely crafted from Handwoven warp-faced Denim fabric using Ikat weaving technique from family-run craft units in Telangana, India. Weaver Soul currently has one studio in Hyderabad and soon plans to expand to other cities. Weaver Soul also sells online on their website www.weaversoul.com.
Because of the desire to preserve the Ikat art form, the fabric Denim Ikat is born. Abstract Ikat motifs are used with different shades of Indigo and Off-white colour on the Denim fabric. Beyond imagination is Denim Ikat and the concept mapped us to enter the easiest part of our daily wear commonly known as Jeans. Denim Ikat collection of Indigo Denim, done using Azo-Free Dyes brings together comfort & ethnic essence with a strong positive, sensual and disruptive style.
Collection of Denim Ikat is a blend of Cotton & Lycra. While cotton gives you comfort & ease, the stretchable properties of Lycra enhance unrivalled mobility, treating you like a free bird.
Weaver Soul collection is crafted with the most premium Denim and designed in all your favourite fits like – slim fit, loose fit, relaxed fit, casual top, jacket, dresses, skirts exclusively designed with the pace of your comfort. The collection consists of season’s top trends such as stylish ripped, stretched and distressed jeans.
Weaver Soul has participated in India Runway Week fashion show with actress Ragini Khanna as the showstopper showcasing the Handloom Denim Ikat collection.
Weaver Soul is synonymous with top quality, authenticity and exceptional handloom prowess as it strives to bring contemporary styles and handloom weave to the same platform to create stylish everyday outfits. Our motivation is to revive an otherwise diminishing form of art while disrupting the supply-demand curve in the handmade/handloom industry.
‘Weaver Soul’ is founded in 2017 using artisanal fabrics that to match your day to day outfit requirement with fashion & comfort. Each of our exclusive creations is individually designed and crafted by our skilful artisans and is a sheer reflection of the rich cultural heritage that has faithfully been passed from several generations.
At Weaver Soul, the team works towards producing innovative and creative designs, coupling them with our unique weaving styles, patterns and motifs in order to cater to the ever-changing tastes, likes and sensibilities of the present contemporary generation.
Their unique creations are intricately woven with the best quality of textures, exotic fabrics, patterns and colours, ensuring that they are in tandem with the current fashion trends and styles in the market. They are made with rich fabrics that are beautifully decorated with elaborate designs, making it suitable for weddings, festivals and even for daily wear.
In an age where fashion is driven by industry, Weaver Soul brings you a step closer to a realm of handloom treasures and handmade excellence from the best of skilled weavers and designers, renowned for their creative innovations.
Weaver Soul has one studio in Banjara Hills, Hyderabad at Road #14. Also, the collection is available online at www.weaversoul.com.
About the Designer
Shravan Gajam, son of Shri Gajam Anjaiah (Padmashri Awardee), is known for his label brand ‘Weaver Soul’. With the core background of IKAT that he learned from his father had landed him to come up with designs that suits the classics and contemporary in equal. His father Shri Gajam Anjaiah is well known in handloom industry for his innovations & developments of Tie-Dyes handloom products along with Telia Rumal technique of weaving based on Ikat tie-dye process. He is honoured with Padma Shri from Government of India under Art category in 2013. He is known for his excellence in traditional handloom design works, such as Puttapaka Sarees in Tie and dye skill, that is the traditional art of designing on paper and then transferring it on to cloth.
Deep knowledge of Ikat helps Shravan in producing intricate woven fabric, which is versatile and has wide variety. He encourages the weaver to continue with their skill and guiding them with the new skill design to weave more hence employing weavers & securing their future.
He came up with the plan to enter Apparel Industry by bringing innovation into handloom weaves from trained weavers and blending them with contemporary outfit designs through brand Weaver Soul.
Shravan talent lays in creating the perfect synergy of revolutionary patterns and immaculate tailoring, coming up with designs that suit the ethnic handloom fabric and contemporary style in equal.
Weaver Soul is our attempt to interlock contemporary fashion with handloom fabrics. Denim Ikat is one such idea; as denim fabric is the most widely used fabric, it’s the perfect fabric to be experimented on. Ikat weaving technique will be widely spread with when weaved with denim fabric and it will help in preserving the ancient Ikat art form.