Thomas Bunn Joins BCW to Lead U.S. Consumer Marketing Practice
BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced that Thomas Bunn has joined as Executive Vice President, Global Brand and Integrated Solutions. Bunn will be responsible for leading and growing BCW’s consumer practice and integrated services in the U.S.
“Thomas Bunn has a deep understanding of the impact integrated communications solutions have on clients in the consumer space and across all sectors,” said Chris Foster, President, North America, BCW. “His experience will be critical to our continued success in delivering integrated programs that produce powerful results for clients. I look forward to him further strengthening our renowned consumer business and sharing his expertise across all of our practices.”
Bunn joins BCW from Zeno Group, where he spent nearly six years, most recently as Managing Director, New York, overseeing a team of more than 70 consumer, healthcare, corporate and digital communications practitioners. During his tenure, Bunn built a creative production team in New York and drove the expansion of the firm’s digital capabilities. He also built a team of data analysts, structured data engineers and programmers, and partnered with the head of analytics to develop a data-driven approach to storytelling, achieving greater business impact for clients through advanced analytics, content optimization and earned media attribution. Bunn has experience serving clients across a broad range of industries, including consumer technology, CPG, hotels and resorts, media service providers, spirits, telecommunications and tourism.
Earlier in his career, Bunn was Vice President, Strategic Planning with Ketchum Public Relations in New York. Before that he led Mission Media US, the U.S. arm of Mission Media UK which he co-founded in London. He began his career with Freud Communications in London.
Added Bunn, “BCW represents some of the world’s most iconic brands across every industry. I am excited to join this dynamic team that is so committed to exceeding expectations and driving powerful results for clients, and I look forward to adding to its already stellar integrated capabilities.”
BCW is one of the world’s largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), the world leader in communications services. For more information, visit www.bcw-global.com.