On the occasion of Rakshabandhan, Future Generali India Life Insurance Company Limited launched a follow-up film to their digital campaign #AapkiHealthMereLiye. The new film encourages fathers to reaffirm the ‘health promise’ they made earlier but forgot to keep.
Fathers play an all-encompassing role of a provider, care-taker, problem solver and assurer of their family which is why their health and overall well-being should be a top priority concern for the entire family. Taking that thought ahead, the Rakshabandhan film opens in a festive setting with a conversation between the little girl and her paternal aunt (Bua). In a bid to remind her brother of his earlier health promise, the Bua decides to help her niece make her brother stay on course with the health promise he had so promptly made earlier. Instead of sugary sweets, she feeds him healthy quinoa ladoos. She takes it a notch above by placing a fitness band on his wrist instead of a regular cotton rakhi, while referring to it as a ‘Smart Health Rakhi’. She then reiterates that his health is not merely his own, but the entire family’s responsibility.
Released in June earlier this year, the first film under the #AapkiHealthMereLiye campaign surfaced on Father’s Day. It featured a heart-warming father-daughter narrative that culminated with the father making a ‘health promise’ to his daughter thereby inspiring fathers across the board to gift their children an intangible yet valuable gift of health.
Commenting on the film Mr. Rakesh Wadhwa, Chief Marketing Officer & EVP, Strategy & Retail Assurance said, “Our new film is a sequel to the film released on Father’s Day in June where we changed the narrative by asking fathers to make a promise of good health to their children. Knowing well that health promises are easily broken – even with a small temptation, we wanted to ensure that we don’t leave things to chance when it comes to our customers’ health. Therefore, this Rakshabandhan we have the sister remind her brother about his health promise in a very touching and thoughtful way by gifting him a ‘Smart Health Rakhi’.”
“As a brand, we wanted to stay on course with this very important message and it is our responsibility to help our customers stay healthy and enjoy their lives to the fullest with their families. I am sure the message will resonate with our audiences and encourage them to choose a healthy lifestyle.”
Generali is an independent, Italian Group, with a strong international presence. Established in 1831, it is among the world’s leading insurers and it is present in over 60 countries with total premium income exceeding €68 billion in 2017. With over 71,000 employees in the world and 57 million customers, the Group has a leading position in Western Europe and an increasingly significant presence in the markets of Central and Eastern Europe and in Asia. In 2017, Generali Group was included among the most sustainable companies in the world by the Corporate Knights ranking.
Future Group operates some of India’s most popular retail chains including Central, Big Bazaar, Food Bazaar, Home Town, and eZone. Apart from its allied businesses in Life and General insurance, the Group is also present in the domain of logistics infrastructure and supply chain and brand development. The group operates over 17 million square feet of retail space in over 90 cities and towns and 60 rural locations across India. The group’s retail formats connect over 300 million customers to over 30,000 small, medium and large enterprises that supply products and services to its retail chains. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness’. The group’s corporate credo is, ‘Rewrite rules, Retain values’.
IITL was incorporated in the year 1933 as an investment trust Company. It has made bonus issues thrice and has been consistently paying dividend to shareholders over the years.