SonyLIV and Legrand Innovate to Entertain With ‘The Good Vibes’
‘The Good Vibes’, a new web-series is here and there’s more than one reason to look forward. An endearing story of a couple, ‘The Good Vibes’ is one of a kind creative collaboration between Legrand, the innovative electrical brand and SonyLIV, India’s premium OTT platform. Produced by LIQVD ASIA- a new-age communications company and Bohemian Films, the web-series brings together two brands that command a strong consumer connect with their respective offerings.
This collaboration stands out at a time when brands are finding innovative ways to tap their audience in the digital ecosystem, without being a force fit. Legrand’s creative partnership with SonyLIV and its seamless fit in storytelling without being intrusive makes it a suitable offering. Through this association, Legrand plans to reach out to the larger captive audience of SonyLIV.
Starring the inimitable duo of Naveen Kasturia & Maanvi Gagroo, this 6-part web-series is a light-hearted story of a young couple and their encounter with societal expectations. Humorous yet heartfelt, the first episode of The Good Vibes goes live today on SonyLIV and the YouTube channel of Legrand India.
Promo Link: https://www.sonyliv.com/details/show/5817374099001/The-Good-Vibes
Abhishek Joshi, Head- Marketing, Subscription and Content Licensing of Digital Business, Sony Pictures Networks India:
“With increasing digital viewership, content curations from brands on OTT platforms are on a rise. We, at SonyLIV, believe in the power of strong storytelling and intend to offer something unique with each property. We are happy to associate with Legrand India and LIQVD ASIA, who share our vision of keeping content at the core of the digital ecosystem. We have tried to blend technology, brand and storytelling seamlessly in The Good Vibes and I hope our viewers enjoy it. This is a perfect example of content marketing to its fullest.”
Mr. Sameer Saxena, Director -Marketing, Legrand India:
“Legrand supplies the essential fuels of daily life- power and data, thereby enabling uninterrupted living. This belief of un-interrupted living is just not limited to a market or a product, but also with daily lives of its consumers. Every relationship in your life is about getting the right vibe. A vibe is invisible but omnipresent. Good vibes improve things. In this series, the vibes of the house and the vibes between the couple become one. Video content is at the forefront of digital marketing today. Legrand as a company through this web series would like to take one step further into the digital ecosystem and engage our modern-day consumer into a meaningful dialogue. The younger India is adopting smarter ways of living and creating their spaces- be it in their connected homes or relationships. At Legrand, we are happy to be part of this modern environment though our products and we thought web series is an effective medium to showcase this to the young and technology-loving India.”
Mr. Arnab Mitra, Founder of LIQVD ASIA:
“It was high time a brand and agency came together to create content that is relevant to their category. More often than not, brands either sponsor content or force product placement into the storyline. We are happy that the brand had faith in the agency’s suggestion of creating original content. The story of ‘The Good Vibes’ is not just that of a couple we can relate to. It is also the story of a brand that has been present in the Indian household for decades and understands its consumers and how it has evolved.”
SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.
With over 63 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO – You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children.
The digital platform is a home to over 4000 hours of food content making it the one stop destination for food lovers.
Streaming the biggest football tournament of 2017 – U-17 FIFA World Cup India 2017 and making SonyLIV the most preferred online destination for football fans.
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV – the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition.
Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited.
About Legrand Group in India
Legrand is the global specialist in the electrical & digital building infrastructure. Be it residential, commercial or industrial, Legrand proposes a complete solution for every project. The Euro 5.5 bn* group based in Limoges, France has manufacturing facilities in 60 countries and its products are sold in over 180 countries. Globally, Legrand is a leader in wiring devices and cable management with a market share of 20% and 14% respectively. Legrand also enjoys leadership positions in at least one of its major business areas in several countries including France, Italy, Russia, Brazil, Mexico, China, and of course India.
The company’s geographical reach, across market segments, caters to new requirements of customers with smart solutions that make Legrand a multipolar group and this multipolar nature, and the global philosophy of Listen, Design, Make and Support has enabled it to provide innovative and smart solutions. Legrand India offers a wide range of products in the categories of Energy distribution, Wiring devices, Home Automation, Structured Cabling, UPS, Lighting Management Solutions, Cable Management and Industrial application products.
It is an undisputed leader in MCBs, RCDs and DBs and a strong no. two in wiring devices. Apart from this, the company also holds a remarkable position in Home Automation, MCCBs and Cable management systems.
Legrand products and services comply with the three criteria of simplicity – simplicity of use, simplicity of installation and simplicity of distribution – which enable the company to quickly penetrate new markets. With an employee base of over 6000 in India, the group Legrand is fast emerging as a leader in its core business by extending products and services that suit every segment in the local market. Headquartered in Mumbai, Legrand operates across India through 5 group companies, 54 offices, 1000 stockists, 14000+ Retailers, 50 different product families, 14 state-of-the-art manufacturing units, 13 training centres and one R&D centre. Technological innovations, simple and rapid product combinations to form communicating systems, clever installation ideas etc. are the focus of the R&D team at Legrand.