Sony Pictures Networks India has acquired exclusive media rights from the England and Wales Cricket Board (ECB) for the Indian subcontinent for a period of five years starting in 2018 through 2022.
This agreement with ECB gives SPN the rights to both televise and digitally broadcast within the Indian subcontinent, men’s and women’s international matches, including Test matches, T20 Internationals and ODIs, played in England.
Key viewership highlights of the 2018-2022 term of scheduled ECB games include:
- Upward of 80 international men’s and women’s matches
- India’s tour of England this summer which includes five Test matches, three ODIs and three T20 Internationals
- Real-time and live match viewership available in Bangladesh, Pakistan and Sri Lanka, apart from India
With this acquisition, SPN’s exclusive cricket portfolio includes most of the major international cricket boards, namely, Cricket Australia, England and Wales Cricket Board (ECB), Pakistan Cricket Board, Sri Lanka Cricket, Cricket South Africa, Cricket West Indies and Zimbabwe Cricket Board.
N.P. Singh, Managing Director & Chief Executive Officer, SPN:
“The acquisition of media rights of ECB for a five-year term, effective now through 2022, provides for some exciting cricket viewership. Cricket is a passion for most Indians and this term of ECB games includes three tours of the Indian cricket team which promises some thrilling cricket, the first of these coming close on the heels of the hugely exciting South Africa series. SPN will now be home to almost all international away series giving our fans a one-stop destination to view their favourite stars in action. We remain committed to building a multi-sports culture in India and we will lead sports broadcast action during June to September 2018 by airing FIFA for football fans and ECB games for cricket lovers.”
Tom Harrison, Chief Executive Officer, ECB:
“Today’s announcement means millions of cricket fans across the Indian subcontinent can follow their favourite team in action the next time they tour England – as well as enjoying access to iconic cricketing contests like next year’s Ashes.”
“It will also help further raise the global profile of the English game – giving both the England men’s and women’s teams valuable exposure in a part of the world where people are passionate about cricket and avid followers of the global game as well as their own national team.”
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV – the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces by the Great Place To Work® Institute for the 2017 edition.
Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited.
About England and Wales Cricket Board (ECB)
The England and Wales Cricket Board was established in 1997 as the single national governing body for all cricket in England and Wales. It has its headquarters at Lord’s in London and is responsible for the development of all forms of cricket nationwide.