- Today’s Millennials and other professionals crave for speed and performance, and dislike slow and glitchy smartphones.
- Given their expectations from a Smartphone, today’s millennials and tomorrow’s leaders are not keen on settling down with the usual, and are keen on investing in premium smartphones, such as OnePlus, Samsung and Apple.
- The leaders of tomorrow are unhappy with the storage space in their current smartphones, and as such, opt for Cloud services.
- Security and Privacy in Smartphones are of key consideration for the Leaders of Tomorrow, with Data Security weighing high on their mind.
For the leaders of tomorrow, work is life, and they take pride in ensuring the strategic direction of their enterprise. They have an undying desire to be always connected, and to scale new heights. Given their zeal for excellence, it is not surprising that their quest for speed and performance extends to their smartphones. For them, it’s not just a device, it’s an essential tool for getting things done.
According to Apalak Ghosh, Head- Industry Consulting Group at CMR, “The Leaders of Tomorrow are passionate entrepreneurs who work in open office environment. Such an environment calls for greater and closer collaboration through devices, including Smartphones. In the hands of tomorrow’s leaders, the Smartphone becomes much more. In fact, the Smartphone is the device where things get done.”
At the Workplace, tomorrow’s leaders depend on their smartphones for collaboration, and for accessing corporate data systems.
Prabhu Ram, Head – Industry Intelligence Group (IIG) at CMR said, “The Millennials bring new ideas and new ways of doing things, backed by endless energy levels. At the workplace, they are transforming the work dynamic, and in fact, expect and crave much more from everything, including their Smartphones. As such, it is important for Smartphone Brands to raise their standards, and deliver.
Here are some of the key excerpts from the [email protected] study:
- When considering their next Smartphone purchase, the top five considerations for millennials and other professionals include Speed and Performance (90%); Battery Life (89%); RAM (86%); Reliability (83%), and Camera Quality (77%).
- When it comes to productivity apps used by professionals, it is interesting to note that a vast majority of those surveyed use Google Docs (94%) and/or Dropbox (78%). For them, either the space on their Smartphone is not sufficient, or they are more assured of using Cloud for storing their data permanently.
- 69% of respondents are concerned about the privacy of personal information stored in Smartphone used for official purposes. Sensitive personal information includes social networking, financial information as well as photographs.
- >60% professionals have installed >20 mobile apps on their Smartphone, giving credence to its requirement for work-related purposes (80%). On the other hand, there are others for whom Smartphone is a ubiquitous device that helms both their work and personal life. For them, space in their device is the criterion for downloading new apps (63%).
- For their next smartphone upgrade, tomorrow’s leaders are considering purchasing smartphone brands such as OnePlus, Apple and Samsung.
CMR offers industry intelligence, consulting and marketing services, including but not limited to market tracking, market sizing, stakeholder satisfaction, analytics and opportunity assessment studies.
Its bouquet of consulting services includes incubation advisory, go-to-market services, market mapping and scenario assessment services. CMR is servicing domestic as well as international clientele in India and few global destinations. The clientele serviced represents SMBs, Large Enterprises, Associations and Government. CMR’s core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets and geographies. For details on the survey findings, ping Prabhu Ram at [email protected]m, or call +91 9899440380.
A part of CyberMedia, South Asia’s largest specialty media and media services group, CyberMedia Research (CMR) has been a front-runner in market research, consulting and advisory services since 1986. CMR is an institutional member of Market Research Society of India (MRSI).