Relaxo Footwears has relaunched its “BUY & FLY” promotional campaign in partnership with online travel platform EaseMyTrip. The offer is available across Relaxo Exclusive Brand Outlets and runs until 28 September 2026.
Offer Details
Customers who purchase footwear worth INR 1,499 or above will receive an assured EaseMyTrip travel voucher valued at INR 3,000. The voucher can be used for flights, hotel bookings, and bus reservations on the EaseMyTrip platform.
In addition to the guaranteed voucher, every eligible purchase enters customers into a weekly draw. Four winners each week will receive EaseMyTrip Holiday vouchers worth INR 5,000, which can be applied toward domestic and international holiday packages.
Grand Prize
At the conclusion of the campaign, one grand prize winner will receive a 3-night, 4-day couple’s trip to Goa, including round-trip airfare, hotel accommodation, and breakfast.
Background
This marks the second iteration of the “BUY & FLY” campaign. Relaxo Footwears first introduced the offer during its winter campaign and said it received “overwhelming response,” prompting the company to bring it back.
Aakash Koparkar, Vice President of Retail Business at Relaxo Footwears, stated that consumer preference for experiences alongside product quality drove the decision to relaunch the program. Manmeet Ahluwalia, Chief Marketing Officer of EaseMyTrip, said the partnership aligns with the platform’s goal to make travel more accessible through everyday shopping opportunities.
About the Companies
Relaxo Footwears is India’s largest quality footwear manufacturer. EaseMyTrip operates as one of India’s leading online travel-tech platforms, offering booking services for flights, hotels, and vacation packages.
