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Milkbasket recognised as ‘Startup of the Year’ 2017

  • AnantAnant Goel, CEO & Co-founder, Milkbasket


Milkbasket, India’s first and largest micro-delivery platform has been recognised as ‘Startup of the Year 2017 at the 7th Small Business Awards.

“We are honoured and humbled to have received this recognition, which is testimony to the fact that a passionate team, that sets out to solve real issues and doesn’t deviate from its vision despite market forces, makes for a successful organisation. Our drive and commitment to transform the grocery delivery industry in India is relentless and year 2018 will be a transformational year for Milkbasket and the industry,” Co-founder and CEO, Anant Goel said.

The Startup of the Year award is dedicated to young SMEs, aged 7 years or less, with great potential to become big in local/international markets.

Considered as the most coveted awards show complementing the league’s best across SMEs, SMB and new and emerging small-scale ventures, Small Business Awards 2018 was organised by Franchise India Group. The award ceremony was hosted in New Delhi.

About Milkbasket
Launched in early 2015, Milkbasket is India’s first and largest daily micro-delivery service. Built on the unique Indian habit of getting fresh milk delivered at home every morning, Milkbasket (accessible on, iOS and Android) is today fulfilling the entire grocery needs of a household everyday before 7:00 a.m. To enable frequent and frictionless buying, Milkbasket has innovated flexi ordering and contactless delivery – both a first in the ecommerce industry – and favourites of Milkbasket customers.
With a daily reach to over 35,000 households and serving 10,000+ households every morning in Gurgaon, Milkbasket delivers the highest number of grocery orders in the NCR region. It’s vision is to become the default mom & pop shop for over a million households in the next 3-5 years. Having achieved positive unit economics within the first six months of the launch, Milkbasket is the most capital efficient model in the online grocery space as compared to its domestic and global peers. 
Founded by INSEAD alumnus Anant Goel with his co-founders Ashish Goel, Anurag Jain and Yatish Talvadia, Milkbasket delivers only in select areas while expanding its network with new launches every week. With an order fulfillment rate of 99%, customer retention rate of 95% and on-time deliveries of 99.9%, Milkbasket has redefined the industry benchmarks and enjoys envious customer loyalty. 

Milkbasket has recently raised $3M in pre series A round from Unilever Ventures, Blume Ventures and Lenovo Capital (LCIH). Previously it raised a total of $1M in seed and angel investment from a clutch of Chinese VCs and domestic angels including Milkbasket customers.