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Maximizing Savings: Strategies for Finding the Best Discounts in Indian Online Shopping

Online shopping has witnessed an unprecedented surge in popularity in India, driven by factors such as convenience, a vast array of choices, and the advent of digital payment options. The cost-conscious consumer understands the significance of stretching the rupee further, making the hunt for discounts an integral part of the online shopping experience.

Finding the Best Discounts

1. Set Price Alerts

Use price tracking tools or features provided by some online retailers to set alerts for specific products. This way, you’ll be notified when the price drops, allowing you to make your purchase at the most opportune time.

2. Abandon Your Cart

Some online stores use cart abandonment as a strategy to encourage customers to complete their purchase. After adding items to your cart and proceeding to checkout, close the browser window. In some cases, the retailer may send you a discount or offer to entice you to complete the purchase.

3. Use Cashback and Rewards Apps

Explore cashback apps and reward programs that offer cashback, points, or discounts for making purchases through their platforms. Apps like CashKaro and Rakuten provide cashback on purchases made through affiliate links.

4. Utilize Bank and Wallet Offers

Check for special offers provided by banks and digital wallets. Many times, you can avail additional discounts or cashback by using a specific credit card or digital wallet during the checkout process.

Utilizing Coupons and Promo Codes

1. Search for Coupons

Before making a purchase, actively search for coupons related to the specific product or store. Use search engines or visit coupon websites to find the latest discounts.

2. Copy and Paste

Once you find a relevant coupon or promo code, copy it. During the checkout process on the online store, look for a designated field where you can paste or enter the code. This is often labeled as “Coupon Code,” “Promo Code,” or similar.

3. Check Validity and Terms

Ensure that the coupon or promo code is still valid and not expired. Additionally, read the terms and conditions associated with the code to understand any restrictions or requirements.

4. Apply at Checkout

Paste the copied code into the designated field during the checkout process. Some online stores apply the discount automatically, while others require you to click an “Apply” button.

5. Verify the Discount

Confirm that the discount has been applied before completing the purchase. The total amount should reflect the reduced price after applying the coupon or promo code.

6. Stacking Coupons

Some online stores allow the stacking of multiple coupons or promo codes. Experiment with combining different codes to maximize your savings. However, be aware of any restrictions imposed by the retailer.

Popular Platforms and Resources for Obtaining Coupons:

1. CouponDunia

CouponDunia distinguishes itself as a comprehensive hub connecting users to discounts from over 1000 retailers across various sectors. With an extensive array of coupons and discount codes, it serves as a one-stop-shop for users seeking savings across major online retailers, food delivery services, and various businesses. The platform actively engages users through diverse competitions, rewarding exceptional participation.

Mobile Access: Android app available.

2. Discount One

Discount One offers over 700,000 products with relevant discounts from 48 major shops including industry giants like Amazon, Snapdeal and Ajio. With this, users can confidently access the best deals conveniently located at one place.

Mobile Access: Android app available.

3. Nearbuy

For those looking to save on online shopping or indulge in fine dining experiences, Nearbuy proves to be a go-to destination. Boasting an expansive assortment of coupons, offers, deals, and discounts, the platform facilitates substantial savings across various categories.

Mobile Access: Android and iOS apps available.

4. Grabon

With a vast network of over 4,000 merchant partners, emerges as a coupon giant. It provides an extensive array of coupons covering diverse categories, including travel, fashion, entertainment, medicine, dining, events, and recharge. The platform ensures users have access to fantastic deals on thousands of products.

Mobile Access: Android and iOS apps available.

5. Couponzguru

Couponzguru takes a proactive approach by offering daily hot deals, ensuring customers never miss out on discounts. The platform provides exclusive offers on top brands and covers an extensive collection of products, making it a reliable source for fantastic deals.

Seasonal Sales and Special Offers

October and November herald the zenith of the shopping season in India, ignited by the festive enthusiasm surrounding Diwali, Dussehra, Navratri, and Dhanteras. This period not only witnesses an upsurge in retail activities but also provides consumers with an optimal window to explore spontaneous deals. Furthermore, it strategically aligns with individuals making significant purchases they’ve contemplated throughout the year.

Key Seasonal Discount Periods

Diwali Dhamaka

Usually occurring in October or November.

Diwali, the festival of lights, sets the stage for a plethora of sales events across various retail sectors. Numerous online platforms and brick-and-mortar stores extend substantial discounts and exclusive deals during this festive period.

End-of-Season Clearance Sales

Varies by store, typically occurring towards the end of each season.

As each season concludes, Indian stores conduct clearance sales to make room for new inventory. Keep an eye on these sales, where you can find winter wear or items on discount at the close of winter and summer items on sale as autumn approaches.

Independence Day Sales 

August 15th

During this period, various retailers host special sales events with a focus on patriotism. While the primary emphasis may not be on a specific product category, it is an opportune time to find attractive deals across diverse items.

Republic Day Sales

January 26th

In addition to regular discounts, Republic Day Sales sometimes feature special promotions, such as buy-one-get-one-free offers, cashback deals, and bundled packages. These incentives add to the allure of the sales event, encouraging consumers to make purchases and take advantage of the cost savings.

Amazon Great Indian Festival

Typically held in October

Amazon often introduces special offers such as cashback, no-cost EMI (Equated Monthly Installment) options, and bundled deals, enhancing the overall shopping experience for customers. These incentives contribute to the festival’s success, as consumers are drawn not only by the lowered prices but also by the added value they receive through various promotional schemes.

Flipkart Big Billion Days

Generally held in September or October

One of the hallmark features of the Big Billion Days is the “Crazy Deals” or “Flash Sales,” where products are offered at heavily discounted prices for a limited time or until stocks last.

Optimal Practices for Coupon Savings in India

Achieving maximum savings through coupons in India requires strategic planning and a discerning approach to shopping. Here are key practices to ensure you extract the utmost value from your coupons:

1. Coupon Stacking

Enhance your savings by adeptly stacking coupons. This entails combining multiple coupons for a single purchase. Verify if the retailer permits the use of multiple coupons simultaneously, and if so, apply them thoughtfully to optimize your overall discount. Stay mindful of any constraints and expiry dates to facilitate a seamless stacking process.

2. Strategic Timing with Sales

The timing of your purchases can significantly influence your savings. Stay vigilant about sale events, festive seasons, and special promotions. Many retailers extend substantial discounts during these periods, providing an ideal opportunity to leverage your coupons. Strategically planning your purchases around these events can result in noteworthy savings, complementing the discounts offered by your coupons.

3. Thorough Comparison Shopping

Prior to redeeming any coupons, invest time in comparing prices and deals across diverse platforms. Varying prices for the same product among different retailers are commonplace, and some may offer exclusive discounts. Employ online price comparison tools or manually explore multiple websites to guarantee you’re securing the most value for your money. Once you’ve pinpointed the most favorable deal, apply your coupons to amplify your savings.


Navigating the world of online shopping in India involves strategic approaches to maximize savings. Setting price alerts, utilizing cashback apps, and exploring bank offers are effective methods. Harnessing the power of coupons through platforms like CouponDunia, Discount One, Nearbuy, Grabon, and Couponzguru adds another layer of savings. Seasonal sales like Diwali Dhamaka, End-of-Season Clearance, Independence Day, Republic Day, Amazon Great Indian Festival, and Flipkart Big Billion Days offer optimal opportunities. Key practices include coupon stacking, strategic timing with sales, and thorough comparison shopping. Effectively utilizing discounts not only stretches the rupee but transforms the online shopping experience into a savvy and rewarding endeavor.