Gruner Foundation-led CSR drive champions rural healthcare, women empowerment, and green farming practices
In a concerted effort to address the often-overlooked health and welfare needs of India’s rural agricultural community, Kisani Urjaa Pvt. Ltd. (KUPL), the Agritech arm of Gruner Renewable Energy, successfully conducted a two-day CSR outreach initiative in Vijayawada and Rajahmundry, positively impacting over 1000+ farmers with free health services and sustainability education workshops.
Organized in collaboration with the Gruner Foundation, the camps were designed to address rural healthcare gaps and promote eco-conscious farming practices. The initiative was supported by the presence of esteemed public representatives including Ms. Tangirala Sowmya, Hon’ble MLA from Vijayawada (Nandigama), and Shri Muppidi Venkateswara Rao Garu, Hon’ble MLA from Rajahmundry (Kovvuru), along with senior district officials and local panchayat leaders.
According to a 2023 NITI Aayog report, India’s rural regions face an 83% shortfall in specialist doctors at community health centers. Furthermore, over 70% of farmers lack access to basic preventive check-ups, exposing them to untreated chronic conditions and occupational hazards. Recognizing the pressing healthcare challenges faced by farmers, the camps offered a range of medical services, including general physician consultations, eye examinations, pediatric, gynecological assessments, blood sugar, blood pressure screenings, and nutritional counseling. These services were tailored to address common but often neglected health conditions prevalent among farmers due to long hours of physical labor, exposure to pesticides, and lack of preventive care.
Utkarsh Gupta, Founder & CEO of Gruner Group, shared about this initiative, “India’s farmers are the backbone of our economy, yet they continue to face gaps in healthcare and awareness about sustainable farming. With Kisani Urjaa, we are not just offering tools—we are nurturing well-being, resilience, and opportunity. Our CSR efforts reflect our deep commitment to empowering rural India, in line with the country’s vision for a healthier, greener agricultural future.”
Beyond healthcare, the initiative also focused on educating farmers about sustainable farming techniques where agricultural experts conducted workshops on efficient crop planning, post-harvest residue management and income diversification strategies. A standout moment was the demonstration of mechanized stubble collection, showcasing how Kisani Urjaa repurposes crop residue into high-value bio-based products. This innovation reduces pollution from stubble burning and generates income from agricultural waste. The demonstration left a strong impression on farmers, many of whom expressed keen interest in adopting KUPL’s solutions.
The event placed a special focus on women farmers, introducing them to the Kisani Didi initiative, which promotes micro-entrepreneurship and leadership among rural women in agriculture. Extensively promoted across nearby villages, the initiative garnered an overwhelming response from the farming community. It further reinforces Kisani Urjaa’s commitment to its core mission— “From Waste to Wealth for Farmers’ Health.” Encouraged by the success in Andhra Pradesh, the company plans to conduct 20+ similar CSR and educational programs across key agricultural regions of India in the coming year.
To further streamline feedstock collection and farmer engagement, participants were also introduced to the Kisani Mobile App, a digital platform that seamlessly connects farmers with the company’s services. The app allows users to list feedstock, schedule pickups, access crop advisory, and explore market linkages—empowering farmers with real-time tools to enhance profitability and reduce environmental impact.
This initiative supports Prime Minister Narendra Modi’s vision for holistic farmer welfare and preventive rural healthcare. In the Union Budget 2025–26, the government allocated ₹1.37 lakh crore to the Ministry of Agriculture and Farmers’ Welfare and continues to prioritize farmer health through programs like PM Dhan-Dhaanya Krishi Yojana and Ayushman Bharat.
