Digit Insurance Partners with Cleartrip
- For the first time in India, policy covers Delay from 75 mins vs. industry average of 6 hours delay for Domestic Flights
- Instant paperless claims’ settlement and the customers don’t even need to register a claim
- Crosses 63,000 customers within 3 months of launch
- Making Claims’ very simple and easy
Digit Insurance – A new age insurance company has partnered with Cleatrip, one of India’s leading online travel company to offer travellers benefits like coverage for 75 minutes of Flight delay, loss of checked in baggage amongst other benefits, and paperless claims.
Digit has designed this product keeping in mind the gap between the travel policies currently available in the market and the customer expectations. Committed to making Claims very simple and seamless, Digit has introduced a two-step paperless claims process. If the flight is delayed, the customers receive an SMS, they click a photograph of their boarding pass and get the credit in their account of choice – instantly.
Speaking about Digit’s product design philosophy Jasleen Kohli, Chief Distribution Officer, said, “We wanted to increase the relevance of the Domestic travel insurance product and hence designed benefits that customers can actually experience. For instance, customers know they are covered for flight delays but don’t know the condition of a 6 hours delay, which rarely happens or that they can claim if they lose their baggage but aren’t aware that they must furnish bills of the items inside their baggage for that. We have turned all these perceived benefits into actual ones. Also, we have tried to eliminate the friction at the time of claims through our paperless process. We have already crossed more than 63,000 customers within 3 months of launch.”
Speaking about the response to Digit Travel Insurance, Subramanya Sharma, Chief Product Officer, Cleartrip said “It is refreshing to work with a partner who uses data to analyse trends and create the most useful travel product that’s out in the market. The approach goes one step further by enabling a seamless claims process that makes the customer claim journey frictionless. For the first time, Cleartrip and Digit offers a travel insurance product that offers meaningful coverage and the claim ratio stands testament to the customer benefits”.
Digit is a new General Insurance company started by Kamesh Goyal, who has been associated for long in the Insurance space in India, and is backed by Fairfax Group, which is amongst the largest General Insurance companies in the world. With a mission to ‘Make Insurance, Simple’, Digit is reimagining products and redesigning processes to provide simple and transparent insurance solutions, that matter to consumers. Digit is building a technology-driven platform that can offer customized products at reduced cost and provide a great customer service. Digit is headquartered in Bangalore and the team is a great mix of Industry veterans who know what’s working and new age technology specialists who know what could be improved.
Digit is starting with a capital base of around 350 cr which is one of the highest, that any insurance company has started with. It is also one of the fastest to market, having launched products across 3 categories (Motor, Travel, Personal accessories) within the first 12 months of starting operations.
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