COCO by DHFL GI Launches Their New Car Insurance Policy and Brand Film Using Digital Influencers
Busting traditional routes, COCO by DHFL General Insurance has unveiled its unique comprehensive, car insurance policy – COCODrive – and Second Chances, its digital brand campaign, with leading social media influencers in Mumbai today. COCO by DHFL General Insurance is the first insurer in the country to engage with influencers from the BFSI, lifestyle and auto genres to preview COCODrive – the country’s first, fully à la carte product and do a secret screening for their new brand film.
In an effort to demystify insurance, as well as allaying concerns of purchasing insurance online, the brand’s unique step of engaging with social media influencers will help create greater awareness of motor insurance.
Offering a slew of 20 add-ons, COCODrive will provide motor vehicle owners with a truly customizable experience to fulfill their specific needs. The Second Chances digital campaign delivers a key social message – every person should have a second chance to find what makes them happy.
About DHFL General Insurance
DHFL General Insurance Ltd. is a general insurance venture promoted by Wadhawan Global Capital Private Limited. Wadhawan Global Capital Private Limited (WGC) is a Core Investment Company, with its flagship brand being the listed housing finance entity, ‘Dewan Housing Finance Limited’ (DHFL). DHFL General Insurance Ltd. is a 100% owned entity of WGC.
Wadhawan Global Capital Limited (WGC) is a leading financial services group. WGC manages over US$ 22 billion of assets through its lending, investment and protection platforms. WGC has partnered with leading financial institutions such as International Finance Corporation (IFC), Washington, Prudential Financial Inc., United States. WGC is the promoter entity of Dewan Housing Finance Corporation Limited (DHFL) and parent company to some of the most prominent brands in India. Its flagship company, DHFL is a market leader with over three decades of experience in financing affordable housing. Other Notable brands owned by WGC are Aadhar Housing Finance, Avanse Financial Services, DHFL General Insurance, WGC Wealth, Arthveda Fund managers, DHFL Pramerica life Insurance and DHFL Pramerica Asset Managers. The company also has a London-based wholly-owned subsidiary Wadhawan Global Capital (UK) Ltd.