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Customer Retention 101: 6 Proven Tips

One of the best ways to ensure a stable income for your company is to boost your customer retention. Convincing current customers to make another purchase is much easier than finding new people interested in your products and services. However, you cannot simply expect your clients to support your business if you do nothing to promote such behavior.

If you would like to keep your customers but are unsure how you can achieve this goal, you came to the right place. Here, we will show you how to build a cohesive strategy and make people fall in love with your business: from providing perfect customer service to tracking your results. Let’s get started.

Provide Perfect Customer Service

The first factor you should focus on to boost your customer retention is undoubtedly customer service. As a marketer, you probably know the importance of this component. In fact, it is vital for the success of any company, as it ensures loyalty and increases customer satisfaction.

However, good customer service does not only mean smiling sellers and good discounts. It also means providing the best delivery rates, ensuring the safety of the clients’ data (you may consider using cyber security consulting for that), and answering all your customers’ needs.

All that has a direct impact on your business. According to recent studies, many consumers would pay more for better customer service. In addition, most of them are willing to recommend brands that provide top-notch customer service to friends and family.

Build an Easy-to-Use Mobile App

For the last years, mobile phones have become an integral part of our lives. People use their smartphones to check emails, surf the internet, read the news, or play games. There is no doubt that they offer plenty of benefits for enterprises, too. If you are looking for a way to boost your customer retention, it is time to think about making an app.

In fact, going to a business website on a mobile device is the most convenient way to shop online for your consumers. Moreover, many people abandon an online purchase if it takes too long to load. Therefore, it is vital for your company to create a mobile app that is easy to use and doesn’t take a lot of time to load. In addition, it should be compatible with as many devices as possible, including smartphones and tablets.

Promote Your Brand

Many businesses encounter one-time customers who make a purchase and never come again. To convert your clients into recurring ones, consider promoting your brand as much as possible. You need to put yourself in front of people and make them familiar with your company. Ways to do that include:

  • creating and posting content on social media;
  • creating and sharing videos;
  • using video marketing campaigns;
  • appearing on talk shows;
  • launching an affiliate program;
  • writing a blog.

Take Advantage of Customer Referrals

A great way to keep your current clients is by encouraging them to refer others to your business. If you make it easy for them to do so, you can rely on their influence and referrals to increase your sales. Create an appealing referral program that will encourage your clients to recommend you to their peers and enjoy a constant flow of old and new customers.

Develop Long-Term Strategies

If you want to be successful, you will have to develop long-term strategies that will keep your business running smoothly for years to come. Try to learn from other companies and find out what makes them work so well. Also, if you notice that some of your customers are very loyal and have been with you for many years, learn what makes them happy with your business and use the same tactics with other clients.

You can even offer rewards or benefits for those who remain loyal – discounts, presents, loyalty card schemes, and many more. That will keep your current clients satisfied and attract new customers interested in regular purchases.

Track Your Results

To determine whether your customer retention strategies are working or not, make sure to track your results. For starters, see how many of your clients buy from you again after their first purchase. Keep this number in mind and compare it with the number of customers who never returned after their first purchase.

If you notice that an alarming number of people do not return after their first purchase, take a look at your product or service and try to find out what makes people leave. If possible, make some changes so that you will be able to retain more customers.


Customer retention is extremely important for any business, regardless of its size or industry. If you want to succeed in today’s highly competitive world, you will have to go the extra mile to make people fall in love with your business and stay loyal to it. This can mean providing excellent customer service, taking advantage of the referral program, or offering rewards to the most loyal customers.

However, whichever strategy you decide to implement, remember that your customers are people in the first place. Take into account their interests and personal traits, modify your strategy according to their needs, and keep them happy. Overall, the key to customer retention is to make sure that your clients are satisfied with what you offer. If they are not, you may need to reassess your marketing strategy or even your services.