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7 Best Digital Marketing Strategies to Boost your Construction Materials Business

As a construction materials supplier, your best customers are usually contractors, which makes your business a B2B business. That being the case, your primary customer base is made up of business-savvy professionals who are looking for quality and value, and who know how to find it. They also know the materials they need very well and will expect you to provide quality products and service. This means your digital marketing efforts need to be on point.

Here are the 7 top tips to optimize your digital marketing efforts.

1. Accurate Construction Estimating Software

The one benefit of high-quality, accurate construction estimating software you’ll probably appreciate most is efficiency. You will save time delivering valuable preliminary cost estimates to contractors and other buyers. You will make more sales by saving them time, and you will make a great impression with slick, rapid, and accurate estimates.

On top of that, projects will be easier for your buyers to track, and they’ll remember that when they start planning for their next project.

2. Up to Date Website Design

Many construction materials sellers neglect their online marketing needs. Of the few who do have a website, quality web design is not their strong suit. Most construction materials websites lack the style and professionalism that could set them apart from the competition.

Keeping your blogs up to date, adding new features, and delivering a professional look that is responsive are all keys to getting ahead in online marketing.

3. Up to Date Social Media Presence

Social media is still a key part of any complete online marketing campaign. Social media accounts give your buyers the chance to interact with your brand directly, offer feedback, and help spread awareness of your brand.

Posting regularly, offering promotional deals, and delivering value-added information to would-be and returning buyers are all critical parts of the buyer experience. Social media extends your reach, and it’s free.

4. Search Engine Optimization (SEO)

Every industry and every business has certain keywords and phrases that their target audiences tend to type into search engines. Good SEO starts with finding out what those keywords and phrases are and sprinkling them into your online content in the right way.

SEO may sound simple, but it is really a full-time job. The biggest mistake you can make is to not take it seriously.

5. Paid Promotions

One of the biggest mistakes small, local-level businesses often make is to assume that the Internet makes all advertising free. Sure, you can post promotional material on your site or on social media for free. But getting those advertisements seen takes an investment.

Paid promotions are more impressive looking to the customer, and they are more aggressively promoted by the platforms that host them.

6. Mobile Optimization

According to the latest estimates, at least 60% of online searches are done from a mobile device. That means, if you want mobile customers to be able to find you and use your site, then your site needs to be mobile-friendly. If it isn’t, those customers will pass you by.

7. Work With the Best Construction Loan Lenders

Different construction loan lenders will specialize in different types of services. This means it’s important to pick the one that suits your needs the closest. For example, some are great for borrowers with low credit scores, while others are best for first-time buyers. Others have the most competitive down payments while still others are known for their flexible terms.

Choosing the best construction loan lenders for your needs is a serious task that should be done with great care.

The good news is that many, if not most, construction materials vendors never even think about digital marketing. That means you have a great opportunity to get ahead of the marketing game and establish brand awareness before your competition even buys their domain name.

But don’t think that the marketing vacuum in your industry will last. You still have time to be an early adopter. The time to act on these critical digital marketing strategies is now. Be sure to check out our blog regularly to stay ahead of the curve and keep up with what’s new in 2023 in the construction business.