Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm
Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave™: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” report by Forrester Research.
The new Forrester report recognizes that “Analytic Partners leads the pack” and that the company “excels with strong services, technology, and localization capabilities.”
The Forrester report stated that Analytic Partners’ client references noted that the company’s “analytics and technology are strong and help them identify investment opportunities.” The report also stated that “Analytic Partners is a great fit for companies looking for a high level of consulting, training, and strategic support.”
This recognition follows just months after Analytic Partners was named a Leader in “The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018.”
“As a global, independent analytics solution provider, Analytic Partners has been serving Asia Pacific’s largest brands for the past 13 years,” said Nancy Smith, CEO of Analytic Partners. “We believe being recognized as the sole Leader by Forrester in this market, following being named as a Leader in the MMOS Q2 2018 report, further highlights the value of the unique, unbiased balance of services and technology we provide to our clients.”
Analytic Partners has had a presence in Asia Pacific for over a decade and in the first half of 2018 opened an office in Shanghai, China. Ophelia Tang, General Manager, Head of Consumer Market Insight, Inner Mongolia Yili Industrial Group said, “Analytic Partners is a great partner for us, and is consistently professional, agile, and results oriented. They successfully leverage data, science and expertise to identify opportunities, optimize business potential, and capture business return with high quality and in ‘China speed.’”
A complimentary copy of “The Forrester Wave™: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” is available to download here.
In addition, a complimentary copy of “The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018” can be accessed here.
About Analytic Partners
Analytic Partners is a global marketing analytics company that leverages adaptive modeling techniques and tools to help companies generate better marketing ROI, drive growth and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance. www.analyticpartners.com