Content marketing strategy is the mainstay for promoting brands and businesses in today’s competitive scenario.
But this marketing spectrum is evolving rapidly as the developments in social media strongly influence how the audience interacts with and responds to the content.
Fortunately, content marketers are coming up with new technologies to keep up with these changes and devise powerful strategies.
Here are some of the latest trends that have helped the content marketing industry understand users and create more meaningful content.
There is no doubt that Artificial Intelligence has revolutionized content marketing beyond recognition in the past few years. And the trend keeps going strong as developers and publishers find new ways to exploit AI in digital marketing.
The latest AI-enabled applications include:
- Advanced keyword search tools,
- Email marketing tools for personalizing emails based on user preferences and behavior,
- Predictive analytics
Advanced Machine Learning
While the industry is still skeptical of the quality of AI-generated content, developers are leaving no stone unturned in making machine intelligence more human (and natural).
Even as publishers shun using AI for creating content, they can’t turn a blind eye to the huge benefits of using machine learning algorithms for content recommendation to users based on their past behaviors and choices.
Natural Language Processing
Natural Language Processing technology made its way into the industry with grammar and spell-check tools and speech-to-text conversion apps.
Today it’s primarily being used in marketing analytics and data sorting, and helping content creators not only to find interesting topics but also in testing various modes of content delivery.
This technology is also useful for scanning reviews and other user-generated content across social media platforms and blogging communities, and raising red flags if any negative feedback comes from users.
Content Marketers have now shifted towards screening content not just for plagiarism but for duplication as well. This approach helps to bring the focus back to valuable and relevant content.
One way to do this is by updating and optimizing the available content on their blogs and websites, instead of recreating material on a particular theme.
Originality.AI’s free text compare tool comes in especially handy for screening content for duplication. It even lets you compare the keyword densities between two or more posts from your blog or between your post and a competitor’s post.
Clustering technology uses automation to find a host of meaningful topics around a single theme and hunt for keyword clusters relating to a topic.
This technology lets content creators strategically include content that will boost their blog’s ranking for several related keywords or topics.
Marketers have realized that the reach and engagement of content marketing are much higher for video and audio content as compared to text. Naturally, they are devising strategies to harness the power of these mediums as much as possible.
With voice recognition technology, the data from voice searches can be used for analytics and SEO. The analytics can also gauge user sentiments and give deeper insights for future prediction and optimization.
You’re probably aware of how AR content is becoming popular in the Edutech sector.
Clearly, AR is the trendiest technology in every sector and the content marketing industry is no exception.
Digital marketing experts are using AR for creating more awareness around products and services through highly engaging and experiential content.
For example, product marketers can use AR to create an immersive user guide instead of a boring manual.
Technological awareness is the key to unlocking the best strategies for your content marketing company.
If you wish to succeed in this dynamic industry, you should make an effort to keep up to date with these developments, even if they appear complex and time-consuming.
We hope you found the information in this post useful and will be able to implement some of these technologies in your business soon.