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GroCurv and Extramarks Enter into Agreement to enable Self-Serve Procurement for Marketing Services

GroCurv Pvt. Ltd.


Gurgaon, Haryana, India: announced today that it has entered into an agreement with Extramarks, India’s most trusted EdTech giant in the industry. The company will be adopting GroCurv’s innovative “Scope to Work” Platform for sourcing and procurement of marketing services.
Extramarks has always believed in using technology to strengthen its own business as it does the consumer experience in education. Extramarks looked at various collaboration and services procurement platforms before selecting GroCurv. With GroCurv’s Platform, the Marketing team of Extramarks will be able to scope projects in 15 minutes and match their unique requirements to the best suppliers around the country. The decision is attributed to GroCurv’s easy-to-use technology, the largest selection of curated agencies, and the accuracy of its matchmaking algorithm. Since 2019, GroCurv has supported over 1500 clients, including large enterprises such as Coca Cola, SSF Plastics, TATA Group, DOLE International and others.
Arpit Agarwal, Vice President – Marketing, Extramarks, said, “Through our association with GroCurv, we want to leverage technology to ensure quick agency selections, competitive bidding and close monitoring of the work delivered by the agencies. We are confident of the team’s ability to service our expanding marketing requirements.”
Vipul Gupta, Co-founder and Director, GroCurv, said, “We are thrilled that an industry leader and a gamechanger in the digital learning space has chosen us to partner and support their growth ambitions. We look forward to improving our algorithms and our agency options to ensure our esteemed clients experience Quick, Transparent and Reliable services procurement.”

About Extramarks

Extramarks is a new age 360-degree digital learning company focused on the Pre-school, K-12, and Test Prep segments. A technology-first brand, Extramarks is empowering the learners of today and tomorrow through pedagogy-based visual learning modules developed by an in-house team of senior academicians, technology experts, and animation artists. Since 2007, Extramarks has been trusted by 10,000+ leading schools in India for its end-to-end learning solutions connecting learners and teachers in a virtual classroom. Its flagship product – ‘Extramarks – The Learning App’ is a one-stop destination for students to learn anytime and anywhere. The Learning App also offers School-based solutions like the Assessment Center, Smart Class Solutions, and Live Class Platform. Built on the Tap-Learn-Play format, Lil One by Extramarks is a perfect amalgamation of technology and pedagogy to engage, educate and entertain children below 5 years of age. With more than 1 CR+ learners, Extramarks has made waves globally with a solid presence in India, South Africa, the Middle East, and Indonesia. Extramarks has earned prestigious accolades such as the Excellence award in Products & Solutions in the K-12 segment at WORLDDIDAC India 2015 and 2018 Tyton Global Growth50 – Education sector. Visit for more information.

About GroCurv

GroCurv is India’s largest B2B services procurement platform. Started in January 2019 by Venkatesh Rangachari and Vipul Gupta, the company has been simplifying the procurement of Marketing and Sales services and bringing transparency, speed and objectivity to the process. is a Scope to Work platform offering clients a wide range of business-related services such as Branding & Marketing, Digital Marketing, Social Media Marketing, Press Release, Outsourced Sales, among many others. GroCurv facilitates discovery, interaction, selection and contracting.

GroCurv was selected in 2021 as TechSparks – Top 50 emerging startups by YourStory. For more information, visit

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