6 Popular Marketing Apps for Real Estate Agents

Marketing is the most important part of any business, and the amount of work it takes can be overwhelming. Real estate agents are no exception, but an easy way to improve your marketing efforts is through popular apps. Luckily, there are plenty of marketing apps that you can use to make life a little easier.

Below are five apps that will help you streamline your marketing and increase efficiency for success.

Zoom

Zoom is a great app that allows you to make and hold video conferences with different contacts. This unique app will allow you to show properties in virtual tours, take calls from clients, etc.

Using this app can save you a lot of money by using more technology and less travel. Zoom supports up to 100 slots for free, but there are subscriptions for larger groups of people.

The upsides of using Zoom are that it allows you to use your phone as a video conferencing system and advertise properties without traveling. You can easily schedule tours for buyers by using the share and schedule features.

Zoom has a good customer service team and will help you out with any problems you may have. The downsides include lack of comment control and chances of zoom bombing. Zoom bombing is a term used to describe when people from all over are simultaneously trying to access your conference.

Wise Pelican

This website is a great way to create realtor postcards and flyers that can be used for promotions. The postcards can be edited on any browser. Also, the site has an email campaign tracking system used to send promotional emails. Wise Pelican also has a list builder allowing users to create their mailing lists.

The upsides of using the Wise Pelican are that it is easy to use and allows for professional-looking posts and flyers ready for print almost immediately. The downsides include a lack of advanced editing tools on their website and limited options for customizing the postcard, such as background artwork or text.

The postcards are not free, and each costs 75 cents.

Homes.com

Homes.com helps you maximize your marketing efforts by allowing you to create property listings, take advantage of their agents’ locator, and increase your exposure through multiple websites.

A great way to use their locator and send listings directly to buyers interested in the properties you have listed with them. This app makes it easy to travel by offering a service that allows multiple properties and many people on the app, making it easier to send information related to each listing.

They also connect people with agents and allows you to create contact information for buyers and review their contact information through their website. Homes.com allows you to choose your desired method of communication for property listings and make updated flyers that are ready for printing.

The upsides of using this app are the ability to show multiple properties at once and the ability to create a custom map of your listings. The site also gives buyers good tips if they are new to the area or need assistance with their search. The downsides of using this app are the lack of advanced editing tools and how it is not as interoperable as others on this list.

BombBomb

BombBomb is an app that allows you to create videos for advertising and broadcasting and allows users to make videos for their clients. BombBomb is a great way to create a high-quality video.

It also allows users to upload videos from YouTube, track their video views, and add players that people can use on their websites. Users can also send videos via LinkedIn, Slack and emails. BombBomb allows for real-time tracking of your videos and the ability to see your videos as a webinar.

The upsides of using this app are that it allows you to create free videos using their templates. However, there is a subscription for BombBomb plus, which has more analytics features and is more customizable. The app also has a wide variety of templates and allows for collaboration with others.

Its disadvantages include the fact that it is not free and that editing options are limited. If you do not use the BombBomb plus feature, your videos are not saved on their server, making future projects more difficult to access if your storage is full. There is a lack of control of the background color, font color and size.

Real Geeks

Real Geeks is an app that allows users to write powerful emails, find out the latest market trends, and send their emails to prospects and customers. Users can also generate leads for their business using a multi-step process that allows personalization and branding.

This app makes it easy to be different and stand out from the rest of the competition. The app has a simple interface that will allow you to create templates for your email template, with each function being labeled by a number. You can also make adjustments on the fly with the pre-filled text field in the body section.

The upsides of using this app include how it creates a custom signature for your emails, phone or email number, thanks to their lead gen feature. They also have a Facebook tracking system that tracks how often your emails are read.

This app is free, allowing you a way to interact with buyers or clients who you want to reach personally. The site offers market reports and home valuations which are essential for realtors. The downside of this site is that it lacks a live customer support feature.

Also, it may be less useful if one is seeking to educate themselves on real estate trends.

Mail Chimp

Mail Chimp is an email marketing platform that allows you to create newsletters, track results and present information. It is a very useful tool for realtors as it helps you automate many things through automation features such as adding subscribers, sending scheduled emails and creating a landing page.

The app also has a feature that allows users to create campaigns and track links. If you are a company that has a mobile app, you can easily use data to email your customers and speed up the process of keeping them informed through email.

The upsides of using Mail Chimp are that it can help you send emails to your list using easily customizable filters for each segment and can be quickly created.

Users can also automate their emails with push notifications, which means they can be sent to people at specific times.  The downside of this site is that it is not free, and you must have a MailChimp account to use the app to get maximum results.

Unlike other apps, with MailChimp, realtors have to create their templates, and the site is quite confusing to use. The site has the authority to cancel your account or subscriptions.

Bottom Line

These are just a few apps that I found that help those in the real estate market. Before selecting an app, be sure to research the site to understand its limitations and what it can do for you. Always understand the limitations of each app before choosing an app to use.

Most sites require subscription fees, while others are completely free. When it comes to apps, take them one step at a time. Don’t try to learn everything at once; go one step at a time and expand those skills as you use them. With these apps, realtors have a lot of tools at their disposal that makes their job easier.

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