The internet is packed full of content, making it a no-brainer to build profit. Affiliate marketing is the best way to monetize content in 2022, and it can be highly fruitful if managed correctly. According to Statista, spending through affiliate links is estimated to reach $8 billion in the US. This is an enormous figure, and the average affiliate percentage is between 5% to 30%, which means that publishers in the US earn an estimated combined total of between $0.4 billion and £2.4 billion. Although the total number of affiliate marketers is difficult to calculate, it’s safe to say that it’s a must for any publisher. If you want to find out how you can get in on the action, continue reading below.
What is Affiliate Marketing?
Affiliate marketing is the process of gaining a commission for any sales resulting in clicks from your website. There are many providers, with Amazon holding the most recognizable affiliate program. Creating and publishing content designed for affiliate marketing can generate millions at the top end. However, it takes a lot of time to get there, and you need to play the game from the beginning. Having a solid following and understanding the Amazon Associates program is a must for any publisher looking to get involved.
Start With Your Existing Niches
If you’re looking into affiliate marketing, the chances are you’re already publishing content. Instead of creating links to every product under the sun, you should focus on what you already have. For example, if you have a blog dedicated to healthy cooking tips, you can insert links to kitchen equipment. Only once you’re making money on your existing niche should you consider expanding.
Share, Share, and Share!
When you start with affiliate marketing, you will begin creating content based on keywords to rank higher in the search engines. Once you’ve mastered this, you will begin to see your organic traffic rising because your optimized content is being indexed correctly.
Once you’ve mastered the SEO side of content creation, you should consider sharing the content on other platforms. Think about social media channels and optimizing content for emails – the more you can share your content, the more traffic you will build outside of search engines alone.
Create Valuable Content
In 2022, thanks to the amount of content online, creators need to breathe value into readers’ minds. If your content can master value, you will find that readers keep on returning to your site. When readers return, you’ve got more chances of making money through affiliate marketing. Before you sign up for an affiliate program, you should measure traffic to see if your site has return traffic; you are already one step ahead of the game if it does.
When you link to an affiliate site, you should keep in mind the language you use. According to statistics, you are 60% more likely to generate a click if you use “buy here” instead of “click here” in your call to action (CTA).
On top of great content and working towards your expertise, you can’t succeed with affiliate marketing without commanding trust amongst your viewers. To come off as authoritative, you need to believe in the product you are trying to sell. To do this, you should try out the product if you can, decide whether you would buy it yourself, and generate your own opinions on the brand. When you believe in a brand, that stance will come across in your content creation.
Affiliate marketing is an enormous industry that’s only expected to grow. To do well, you need to create valuable content, believe in the products, and write to what you know.