Marketing is all about getting the right media in front of the right people, but spam inboxes can often be tricky to work around. The built-in spam systems of many email services mean that neither you nor the target audience can actually control what kind of promotions they will see.
While the spam system might be great for avoiding scams, it also means that your marketing material might never appear where your audience can see it – and that makes testing the waters an important part of getting noticed by the right people.
Use Common Sense
First and foremost, there is always the option of using some existing data to make snap judgments. If an email campaign gets no interaction or is underperforming when sent to users on specific email platforms, it might be due to the spam inbox.
While this is not perfect proof, comparing information like this can sometimes be enough to tell you if there are any obvious gaps in your email presence. If a certain subset of users does not seem to be getting your emails at all, then they might be automatically flagged as spam.
Of course, you want to approach this carefully. While this kind of assumption can be useful if you have the raw data to back it up, backing it up with hard evidence can be important if you do not want to risk making mistakes.
Use A/B Testing
A/B testing is another roundabout way of seeing if certain emails perform better than others. Major discrepancies in performance between A and B versions could suggest that one is getting flagged more often, although this is not a guarantee.
Sometimes, it only takes a specific set of words or certain email titles to get flagged as spam, especially if you fall into the trap of using phrases that are often associated with spam emails. In other cases, it might simply be due to how the email is constructed as a whole.
Again, this is only one way of estimating potential spam flags. If you want to know for certain, you should still use a more direct way of finding out whether or not your emails are even landing in people’s regular inboxes.
Use Free Email Spam Checkers
When it comes to testing email addresses, tools like Unspam email can be an effective way to quickly and easily identify whether you are getting flagged as spam. This becomes invaluable not just for larger marketing campaigns but also for regular newsletters or user updates.
Emails can be flagged as spam for several reasons, from their design to the words and phrases that form the core of the text. These tools provide an easy way to quantify these issues into a spam score, letting you tweak each email to ensure the best possible quality.
Good tools do not just tell you whether or not your emails are going to be flagged as spam, but also by which platforms. Different email services use different metrics for identifying spam, so sometimes, an email that works flawlessly for one email system will not work for another.
These tools are fantastic for any email campaign, helping you optimize each email to reach as many people as possible. Whether you are a solo business owner or part of a major corporation, they can be far more useful than you might think.
