Six Scary SEO Techniques That Can Mess Your Business
SEO is an integral part of websites today, with 12 billion web searches accounted for each month. The web is snowballing and integrating people from different parts of the world in one space. Sites like https://serpbook.com provide quick solutions to internet users for their website’s concerns to result in better ranking on search engines.
It is notable that SEO is yet to grow bigger as noted in the recent years, the more reason why you need to be careful with your SEO strategies. Could you be doing it wrong? There are a couple of SEO techniques that can mess up your business up if you are not conscious about it.
Keywords are fundamental to the success of SEO practices, but the way you use them can hurt your business instead of serving the intended purpose. Keyword stuffing is one of the most common mistakes that website owners and digital marketers alike make as concerns SEO. The problem with being superfluous with keywords is that cheapens your brand and hints the audience that you do not have much to share as of matters content.
Remember that keyword stuffing decreases your chances of capturing the intent of the user, which is why you should opt for fewer long-tail keywords instead.
Other than that, you can wrongly position your keywords and fail to achieve desired results. Instead of only using your keywords within content, deliberate on using them on your site pages, title tags, meta descriptions and even on H1, H2, and H3. The trick is to maintain an appropriate keyword density proportional to the content you share.
Over time, your website will be loaded up with different content and information that might require a lot of time to load affecting the page speed of your site.
The audience today has a lot of expectations, the top on being speed, and so do the search engines. In fact, research conducted to show that most people are not willing to wait for a page to load for over 3 seconds. You might do everything right, but if your site takes too long to load, you might lose your audience to your competitors without putting up a fight.
The good news is, you can use tools like Google’s PageSpeed Insights to inform you of how fast your pages load and which areas you can adjust to improve it, whether it is compressing images and files, reducing redirects or caching.
Image optimization is a tactic that is slowly gaining popularity because for so long most website owners have ignored it. You must know by now that images are a critical part of today’s content generation. Images are more shareable and better for visualization, which is why most brands are turning to image-based content for communication.
Even though optimizing a site involves different grand techniques, ignoring the need for optimized images hurts your site, primarily by decreasing user experience. Large image sizes tend to slow down the page load speed of a website, which is unsightly for audiences.
Since it tends to be frustrating when you run out of material to post, the idea to share previously shared content is tempting. However, this is a terrible mistake that not only hurts your reputation among your audience, but can be wasted effort.
Usually, search engines credit the original post to the website that posted it first, which means your site will not be properly indexed for such content. Other than that, you might be setting yourself up for plagiarism and copyright disputes.
The solution is to find newer ways to address topic matters, which allows you to discuss common topics and capture popular keywords with a unique and original perspective.
If you have been in the SEO filed long enough, you are well past quality content. It is one thing to provide high-quality value, but it is another thing to provide adequate value. The idea of content length is one that even experts struggle with.
Ideally, the least amount of words you should have for your content is 500, but the preferred number of words is 1000. 1000 words is a long enough content to allow you to spread your keywords within your content without stuffing, making the perfect way to ensure that search engines correctly index your site by providing adequate information they can crawl and display of search results.
Thoroughly research on the topics you choose so you have an adequate command of knowledge for a suitable content length.
Consistent content updates
Just because a piece of content was timely a couple of years back does not mean it will a few years later. Ensure you go through your content to update the information, which ensures that any new visitors visiting your website will access current data, which communicates an appreciation for changes and developments in your industry.
In the end, you can determine that SEO can do you more harm for your site, which should point you towards optimizing your website for functionality and usefulness to audiences first, then search engines.