Whether you run a blog, your own company website, or you’re hired as a website manager whose job it is to increase traffic and thus exposure and sales, it pays to be up to date on the latest ideas and tips to make your website competitive in the sea of other URLs out there. Tweaking your website in order to play the game of getting clicks is a savvy move that you’ll be missing out on business by not pulling, so follow these easy tips to get your site recognized.
Understand Google Search
Your most basic level of understanding has to be of the major search engine of this world, which most people use as a gateway to the internet: of course, Google. In order to optimize your searches on a platform like Google’s, you’ll need to understand the algorithms that dictate where your search result ranks. Find some advice forums on the internet and get well-schooled in the world of Google Analytics if you are not already, as this is your first step in being a savvy marketer of your website.
Use Social Media
On each social media platform, you have a huge captive audience often separated into clear demographics that you are able to target with specific posts and advertisements. A savvy user of social media will be attuned to current trends, memes and pop culture fads so that when there’s a significant world event, your website or company’s tweet, post or reaction may be shared thousands of times. By doing so, you can gain some free and exponential exposure that will make your company seem down to earth and well-attuned to the internet sphere.
Another exciting and productive way to attain huge exposure by being on top of current affairs is to get featured on Google’s snippets, which at once gives your website credibility and drives a huge wedge of traffic onto your site in a short space of time. Read here how to gain rich featured snippets so that you can get your website to become a fixture on the top results of Google’s rolling news services – a feat which might previously have been reserved for only the largest and most powerful of media companies. Facebook, it should be added, has a similar news snippet feature that is worthy of exploitation.
Think Keywords and Phrases
It is the case that these days the attention span of the average global adult is reducing steadily, and nowhere is this more true than in the virtual world of the internet, where users can be put off a website within a split second, and will be frustrated not to find the information they’re looking for within three clicks. In order to keep traffic on your website, tailor your content by putting yourself in the shoes of the consumer and presenting your information in a series of keywords and phrases that will immediately communicate the value and products that your company boasts.
Use these quick tips to boost your internet traffic and enhance your business opportunities garnered through the World Wide Web.