Many businesses these days offer their customers the opportunity to create and manage their own accounts through their business. The benefits are obvious and immediate – you have a better source of data, customers volunteer their preferences and personal data, and of course, you can better track purchases or services.
The downside is that it opens you up to attack. It makes you a target for hackers who want this personal data. On the other hand, it also can also become a liability. Services that work to connect customers to third-party sellers need to vet both the customers and the businesses you collaborate with for the best results.
In short, you need to improve your customer login portals and their security.
Improve ID Verification
Traditional ID verification is inherently flawed. The information you ask can be easily gleaned either from the dark web or from stolen items. Two-step verification, in this case, should be seen as the minimum you should require from your customers. In this case, the customer would need both a digital piece of information and a physical tool to log in. In most cases, this will be a password and security questions and then a verification code that you send to their phone.
In some cases, you will want to go further when it comes to verifying digital identity to protect customers. Banks, cryptocurrencies, and any business that deals with highly sensitive data will need to use the best practices available today.
Currently, this best practice is to tie the customer’s digital identity to a government-issued ID that you have authenticated. Biometrics, like fingerprints or face scans, can be further used to verify it is the customer in question every time.
Make it Easy to Manage Personal Data
This is a legal requirement if your customers are EU based. It is a requirement even if just one is found in the EU, thanks to the General Data Protection Regulation (GDPR). To adhere to these new laws, you should make it easy for customers to manage the data you have in your system.
Improve User Features
Customers should be able to save their favorite items for later, even if your product range is small. Similarly, it should be easy to compare products or services both when they are looking and for later. They should be able to track their orders, get in touch with customer service about an order, and so much more that makes it easy to work with your business, and monitor progress.
These small features make it easier and more beneficial to have an account with your business.
Offer Additional Value
A user will have an average of 90 online accounts. This is a considerable amount, and unless it is immediately apparent why a customer will even want to go through the effort of signing up, you are missing an opportunity. Find new ways to entice customers to open an account with you, from free resources, access to events, discounts, and more. This value is necessary to keep and maintain accounts, and to ensure that customers frequently return to update their data with your business.