Email marketing is one of the quickest and most effective ways to reach your ideal customers. You email list that is valuable, and you have every right to protect it.
In order to protect the server domain from becoming blacklisted, or prevent your messages from being delivered to email addresses that are invalid, you will need to be very careful of the email checker that you use. You can also increase the performance of your email campaign by choosing the right email verification software.
There are several features that you should look for before you purchase an email verifier.
How Many Emails Can You Verify?
It makes sense that the software programs you are considering for email verification will have different features. For example, some software may support thousands of emails, whilst others may be able to support millions.
If you have an email list that is growing very quickly due to your email campaigns, you will want to choose a verifier that is able to handle your growing list.
Is it Accurate?
It is impossible for an individual to determine if an email address is valid simply by looking at it. However, in order to make your workload easier and prevent sending emails to invalid addresses, you should choose a verifier software that has a built-in handler for bounce emails.
After sending your first email to a recipient, the software will be able to determine which emails are being opened and the ones that are not opened. The ones that are not opened are considered invalid, and the software removes them from your list.
Before you choose any software, take some time to read any reviews that are available about different email verification software on the market. To save time, consider only purchasing software that can offer 100% accuracy.
What About Greylisted Emails?
There are many email servers that use greylist technology to prevent spam. Even though there may be a few emails that are considered spam, in actuality they are probably not. Ask the company how it handles greylisted emails. A great email verification program should easily let you see any greylisted emails after one or two clicks.
You do not want to look suspicious to your customers, so you should not let them know their email addresses are being verified. So, what does this mean? This means that the email verification software you are using should not display any signs to your targets that email verification is taking place.
Before committing to any software, find out if emails will be sent out to your email list informing them their emails are being verified. If the program does this, you may not want to purchase it because you run the risk of losing some of the businesses on your email list.
Email verification software is a tool that can streamline your B2B email campaigns. Look for these features with any software you are considering to find the one that best meets your needs.