The Psychology of Luxury Watches: It’s All About The Emotional Logic Rather Than a Financial One
There are certain products or artifacts on which we don’t think about even for a second about how much we are spending to get them. It could be a million dollar check, but some won’t even take a single flinch before signing on that check. We as humans have the capability of forming emotional bonds even with materialistic things. You may call it a blessing or a curse but that’s the reality. The designing of luxury watches has also changed over the years, but the motivation behind buying a luxury watch is still the same. The celebrity culture also has a big influence on the industry. Many celebrities in the past have been spotted wearing a Bell and Ross watch which is one of the high-end brands of luxury watches.
The influences and reasons can be different, but the underlying cause will always be related to a particular set of emotions. Many think that it’s all about showing off an expensive timepiece and that could be the truth for some, but there are many who are either way too fond of such watches or they are driven by some emotional connection or the other. It does cost a lot of money, but it is worth all the emotional experience that it serves.
Appreciation of the Craftsmanship
Many men buy these watches because they understand and appreciate the effort that a professional and a highly skilled watchmaker put in for manufacturing a single piece of royalty. A Swiss watchmaker gives his months of hard work and patience for achieving the desired result. The finishing that is given on these luxurious timepieces is worth all the admiration. This is the sole reason behind why certain men choose to buy these watches. They know what deserves to be appreciated.
Defining the Style
It is true that some of us wear these watches just to impress and create a reputation in other people’s mind. But a passionate watch lover would tell you that a luxury watch serves much more than that. A luxury watch also defines one’s personality because the choice that one makes is a reflection of how he thinks and lives his life.
A Thoughtful Choice
It will be a little harsh to say that men get delusional when they make such expensive purchases. None of the watch lovers would agree to this because in their mind they are very clear about their choices. A man does break his back to earn that kind of money, so he clearly knows what he is doing and what he is buying.
You Buy a Piece of Art
There are not many companies present around the globe whose every product is unique and doesn’t have a substitute. But in the case of luxury watch manufacturers, things are quite the opposite. There is nobody in this world that can deny the excellence of the Swiss watchmakers. Every Swiss watchmaker abides by all the rules that are needed to be followed for their watches to be called as “Swiss.”