Sony Pictures Networks India Channels the Cause of Water Conservation via a Cycling Expedition
Mumbai, Maharashtra, India:
To further the cause of water conservation, Sony Pictures Networks India (SPN) on Sunday, January 26, 2020, flagged off a cycling expedition at the Gateway of India, Mumbai, in association with the two mountaineers and cyclists, Mohit Tomar and Mitesh Singh. The 60-day long road expedition will cover a total distance of 6500 km, from Mumbai to Ho Chi Minh City (Vung Tau).
The two-member team will travel across six countries, namely India, Bangladesh, Myanmar, Thailand, Cambodia and Vietnam and touch three seas – Arabian Sea, Bay of Bengal and South China Sea. In addition to creating awareness on the looming threat around water scarcity, the cyclists along the expedition route will visit 30 schools and educate 3000 students with an aim to promote adventure – based leadership education as a part of curriculum to empower them, the leaders of tomorrow, to become change agents in their own right and contribute towards the development of the society.
In order to enhance the impact of the awareness drive, water will be collected from the three seas and major rivers along the way and distributed to major stakeholders such as schools. The cycles will boast inspiring taglines like “Every drop of water counts” and “Adventure is Education”.
This association supports the Environment pillar of SPN’s umbrella CSR campaign, ‘Ek India Happywala’ where a cleaner and greener environment is an imperative for SPN. The initiative focuses on supporting environmental sustainability and creating a positive impact in the ecosystem through conscientious actions.
Capt Mohit Tomar, is a leadership trainer, inspirational speaker, mountaineer, author, ex-army officer and an IIM alumnus, with a diverse experience ranging from military to corporate to education. Capt Mohit Tomar, lives his purpose and passion of unlocking human potential through his inspiring and insightful training programs. Trained in advanced mountaineering skills, he attempted Mt Everest and climbed peaks such as Mt Kilimanjaro (Highest peak of Africa), Mt Fuji (Highest peak of Japan), Mt Bonette (Argentina), Mt Yunam (Ladakh), Mt Kinabalu (Highest Peak of Malaysia) and others. His book on leadership, ‘When Journey becomes the Goal’ is one of the best sellers.
Mitesh Singh, is a leadership trainer, mountaineer and adventure consultant, who influences and inspires through action. He weaves his corporate experience and adventure endeavors to create impactful training programs. As an expert expedition organizer, he led successful expeditions nationally and internationally. His innovative ideas to create leadership training tools have acclaimed him as a worldwide recognition.
Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and StudioNEXT the independent production venture for original content and IPs for TV and Digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com