In recent times, the success of a company or a business gets dictated by its reach online. In other words, achievements and accomplishments remain indirectly linked to their official websites. It can get owed to the increased search ad traffic online. For that reason, a company must develop its unique websites. The professional in charge of the development process is a web designer.
Most companies hire exclusive web designers to design their websites. Some businesses may outsource them. Nevertheless, the “smart” people who hire them may make a few dumb mistakes. Let us discuss nine of them in this article.
1. Low Payment
Some people may have a misconception. They may think that they can save on their money if they pay less for the website. However, it can never be the case. In the cases where a budget remains involved, the most vital aspect to consider is the opportunity cost. The approach enables them to think of the money associated with a project in the long run. Additionally, it allows for high rates and chances of success and accomplishment. Overall, opportunity cost helps find the best option among all the available ones by assessing their net profits.
2. No Money Usage
Some people may consider building their websites on their own. They may do so to save the money that would otherwise have gone to the web designer. However, it is a dumb mistake. In such instances, these people do not consider the value of their time and the professionalism of their work. That is why most web designing amateurs that try out this route fail.
3. Exceedingly High Payment
This mistake is the exact opposite of the first one. In this case, a company or an individual may employ a professional and renowned website development firm with high employment fees. They may think that such businesses would give “real websites” and not WordPress ones. However, they do not realize that their origin and development begin from the same tools.
4. Hiring a ‘Designer’
A dumb mistake when hiring a person to make a website is getting a ‘designer’ instead of a ‘web designer.’ Although the two may sound and look the same, they have significant differences. The former is akin to an artist. They remain concerned solely with the aesthetics and appearance of the website. In other words, they stay involved with only the front end. On the other hand, a web designer or developer knows even the backend elements and aspects. It means that they can develop both sides.
In addition to that, a web designer can enable a website to pursue its primary purpose. It means that they can ensure the conversion of site visitors into potential customers. A web designer can help generate leads and revenue through a website. A designer can only increase the visual appeal and not facilitate profits.
5. Absence of CMS
Many people may think that the crucial part of the work is over after they hire a web designer. However, they forget about another vital aspect named CMS (Content Management System). It is software that updates and manages a website. It allows for an effortless system on the front end and the backend. It can backfire severely on an individual or a company if they forget about or ignore the importance of CMS.
6. Unprofessional Designer
Some hirers may not check the applicant web designer’s authenticity and skill level. It can be the case when hiring them. They may not confirm whether the works mentioned in the applicant’s portfolio belong to them in actuality. In other words, they may get plagiarized. In such cases, the hired web designer cannot perform their tasks and responsibilities appropriately.
Such web designers may fail when it comes to the SEO or appearance aspects of the websites. Their creations may not rank well in Google, reducing the lead generation for the company or individual. On the other hand, a skilled and experienced web designer can successfully create an appealing, responsive, and functional website that can generate a suitable and desirable number of leads. They may even be able to do so without the help of cold mails or direct calling.
7. Free Tools
It is essential to know the tools a web designer uses to develop a website. A company must think twice if the professionals utilize the free or trial versions of the development contrivances. It can get owed to the plagiarism issue and the lack of necessary features. In turn, the free tools would make it arduous for them to develop an illustrious website. The availability and possibility of customization also get reduced in such instances.
Free tools can get used for uncomplicated information or blog websites. They are not suitable for the complex and robust ones that most companies and businesses use and need.
8. No Work Assessment
Merely hiring a web designer does not get the project completed. It is necessary to review the progress and suggest the required changes whenever and wherever needed. In addition to that, employers must not hesitate to make additions or alter a part entirely if their outcomes and objectives dictate so. The assessments must get done regularly. It helps ensure that the developed websites are responsive and the designers keep following the specifications. These evaluations and test runs should get done for the backend and frontend.
9. Lack of Website Development Knowledge
It is a dumb mistake to assign a person who does not know website development to hire or assess the work of a web designer. It can get owed to the statement of work (SOW) that reports their progress. The person in charge has to review the development based on that document. Hence, they need to have prior knowledge of the subject and topic.