TATA DOCOMO Announced Create Music Contest
In their efforts to co-create the brand together with the community, Tata DOCOMO has announced a first of its kind ‘CREATE Music Contest’. The contest is the latest one to be introduced on the Tata DOCOMO CREATE platform. The CREATE platform invites talented individuals across India to play with the brand elements of Tata DOCOMO and create various kinds of brand communications.
The CREATE Music Contest is meant for those who have aspirations in the field of music and especially for those who have a passion for music but never had an opportunity to showcase it. The core idea is to allow participants to creatively re-create, re-compose or remix the current Tata DOCOMO brand signature tune into a 30-60 second long tune. All entries should then be uploaded in an mp3 format on the CREATE Music Contest page and displayed to the whole world.
The philosophy behind the contest is respecting the power of ‘DO’, whereby TATA DOCOMO is felicitating the individual prowess by the way of opening up its brand and asking people to play with it. It is also a massive encouragement for the aspiring musicians in India, who are presented with the opportunity to showcase their talent on a big platform. The winning entry will win INR 1,00,000 and 10 other shortlisted entries will win INR 10,000 each. The tunes will also be showcased across all brand communication platforms. The Contest will run from the 14th of January till the 31st of March.
The CREATE Music Contest details can be found at ‘create.tatadocomo.com/createmusic’.