Create The DO’s For TATA DOCOMO & Win Prizes
In the true spirit of being an innovative, maverick and pioneer brand, TATA DOCOMO has launched the CREATE platform that gives people an opportunity to Co-create the brand with TATA DOCOMO. The platform invites creative talent to play with the brand elements and create various kinds of brand communications. The CREATE platform is India’s first to encourage user-generated creative messaging in brand communication.
The ‘TATA DOCOMO CREATE Animation Contest’, invited the animator community to play around with the TATA DOCOMO logo, signature tune and showcase their DO prowess. This contest ran for over a month and concluded on the 31st October, 2009. We were humbled with the over-whelming response by animator community which saw us receive in excess of 600 animation entries. This made the evaluation process even more challenging for our judges as each entry exhibited a perfect blend of creativity and maturity. Nonetheless in keeping our promise of not rewarding just one entry, we ended up rewarding three eventual winners!
The names of the 3 winners are Ramanik Pevekar (CREATE Animation Contest Diwali Twist), Prasad Kelkar and S.R. Mithra (CREATE Animation Contest). They won Rs. 1 lakh each for their efforts and as promised by us we telecasted their creations on national televisions, while acknowledging the fact that the ad’s were created by them.
Do check out their creations at the TATA DOCOMO Animation Contest Winners Page which we created specifically for them ‘http://create.tatadocomo.com/create-winners.aspx’
Their individual entries can also be viewed on TATA DOCOMO YouTube channel:
-S.R. Mithra (http://www.youtube.com/watch?v=K78Fgq7oAB0)
While most brands believe in leaving the brand creation task to an advertising agency, we firmly believe in involving the general public to come forth and co-create the brand with us. Propelled by the overwhelming response, we are now gearing up to take the CREATE platform to the next level
The ‘TATA DOCOMO CREATE platform’ details can be found at ‘create.tatadocomo.com’.