New Delhi, August 18, 2014: Aircel, one of India’s leading innovative mobile services providers, today launched its 4G LTE services in its key markets- Tamil Nadu and J&K. With this launch, Aircel becomes the only private telecom operator in Tamil Nadu and J&K to offer services under all the three existing technologies of 2G, 3G and 4G LTE in these markets, bringing it at par with global telecommunication offerings.
With the launch of 4G LTE services, Aircel is well placed to continue meeting the ever increasing data demand of its customers. Aircel had recently rolled out its 4G services in Andhra Pradesh, Assam, Bihar and Odisha.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Continuing the momentum on Aircel’s recent 4G LTE roll out in four circles, we are delighted to now bring highest speed 4G LTE services to Tamil Nadu and J&K. This launch comes within a month of our recent 4G LTE deployment in Andhra Pradesh, Assam, Bihar and Odisha and has strengthened our commitment to spearhead the data revolution by offering innovative products and services in this space. Aircel is one of the leading mobile service providers in Tamil Nadu and J&K and we are confident that our strong vision to predict customer needs and demands coupled with the ability to tackle evolution of technology will further lend to providing promising and reliable 4G LTE services to our customers. The wireless broadband services offered by Aircel will help customers transform their workplaces and homes into ‘smarter’ entities.”
“The parameters that will differentiate Aircel’s 4G LTE services include customized offerings with a quick turnaround time for deployment of services to Enterprise and Home customers, beating existing industry standards; high speed and low latency, which are critical to any enterprise service experience, will be Aircel’s key focus deliverable building on reliable MPLS (Multiple Protocol Label Switching) core network. It is with this targeted approach that Aircel is confident of leading the 4G LTE market in India,” he further added.
Aircel’s enterprise customers will experience a 4G LTE high-speed network to receive dedicated internet and secure VPN (Virtual Private Network) services whereas its Home customers will experience various infotainment services on high-speed broadband that will help connect any Wi-Fi device to support services such as faster internet access, Smart TVs, Virtual Home Solutions, Home Security, online gaming and much more.
Aircel works on an aggressive strategy to constantly innovate new products and services. The company has taken up the position of a data-led mobile service provider banking on the ‘Extra’ proposition that it offers to its customers. As one of the first mobile service providers to gauge early on that data will drive the growth of the telecom industry, Aircel continues to focus on increasing data penetration through customer awareness, education and offerings across India. The company has consistently grown and cemented its place as a young, leading innovative mobile services provider in the Indian telecom space.