Videocon D2H Adds D2H Mauja – Punjabi VAS Service
Now offers 15 Punjabi Channels & Services
16th Jan 2017, Mumbai: Videocon d2h, India’s fastest growing DTH player is going all round in addition of new channels and services every week. Videocon d2h has now added Punjabi VAS service – d2h Mauja on occasion of Lohri, this service is brought in association with Shemaroo and is now available on Ch No.770. With this addition, Videocon d2h offers 15 Punjabi channels & services.
D2H Mauja is an ad free service that will boast of a rich Punjabi content like music, movies, sitcoms etc d2h Mauja, Punjabi Service will offer latest Punjabi movies, devotional songs, movie clips, latest Punjabi songs and much more. You can also watch super hit movies like Vaisakhi List, Ardaas, Once Upon a Time in Amritsar and Vaapsi among others. The service is powered by PTCand Shemaroo Entertainment Ltd.This channel will plug the gap as it will broadcast old classical Punjabi movies to the latest ones apart from the Music shows and Punjabi plays. Unlike any other services, d2h Mauja is the only platform that promises to offer its audience a handpicked Punjabi movie daily.
Punjab is an important market during the digitization phase IV. Punjabi content is being strengthened further so as to reap benefits during the digitization phase. Addition of this new Punjabi VAS channel on the platform is an indicator of focused approach from Videocon d2h. Videocon d2h’s endeavor is to provide niche content to the increasingly large audiences in the country who are looking for novelty through its varied mix of channels and services.
Mr. Saurabh Dhoot, Executive Director – Videocon d2h said, “The addition of this VAS channel strengthens our Punjabi content. With the digitization of TV viewing in rural markets, regional and local content is what we are now focusing on. We are confident that d2h Mauja plugs the availability of content gap for the Punjabi viewers across the country”
Mr. Anil Khera, CEO Videocon d2h added “We are providing a varied mix of channels and services catering to a much wider audience base. D2h Mauja has been added taking our Punjabi channel offerings to 15 Channels & services. With this channel we expect to strengthen our leadership position”
Mr Hiren Gada, Director, Shemaroo Entertainment Ltd, “We are glad to launch d2h Mauja on Videocon d2h, one of the fastest growing DTH services. The Punjabi film industry has grown leaps and bounds in recent times and there are a number of movies that get released every year, but there is no movie platform for this market. d2h Mauja offers a win win situation for both content owners and consumers by creating non-stop access to Punjabi Movies. For a platform like this we could not have a better partner than PTC as they are industry leaders and have deep understanding of Punjabi content and market.”