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RINL-Vizag Steel Brand Promotion Through Indian Railways

New Delhi 8th December 2016 : Rashtriya Ispat Nigam Limited (RINL), the corporate entity of Visakhapatnam Steel Plant (popularly known as Vizag Steel) has chosen Visakhapatnam-bound Samta Express to promote its brand “Vizag Steel”. Vizag Steel has chosen to promote its brand image since The Indian Railways are the most cost-effective medium to promote a product.

Minister of Railways Mr. Suresh Prabhu, and Minister of Steel Chaudhary Birender Singh flagged the Hazrat Nizamuddin – Visakhapatnam, Samta Express , now renamed as Vizag Steel Samta Express at Nizamuddin station on 8th December at 8.35 AM.  As part of the Train Branding exercise, the Vizag Steel brand will prominently feature on Train coaches, Train Name Boards, Train arrival/departures announcements in all stations on the Train’s route.

East Coast Railway, Waltair Division facilitated this unique train branding opportunity to RINL-VSP with Indian Railways.

RINL-Vizag Steel is the country’s first shore based integrated steel plant at Visakhapatnam, Andhra Pradesh, with a capacity of 6.3Mtpa of liquid steel. With modernisation and up-gradation of existing units, RINL will add additional 1 Mt, taking the capacity to 7.3 Mtpa.  RINL’s products have a wide acceptance in the market. With more than 75% of value added products in its basket, RINL has a wide marketing network spread across the country. RINL-VSP steel has been widely used in projects of national importance viz Bandra-Worli sea link bridge, Krishnapatnam Port, Alaknanda Hydro Project, Common wealth Games projects, International Cricket Stadium at Visakhapatnam etc.

Association with Indian Railways, one of the largest rail carriers in the world is a natural fit for Vizag Steel’s vision “to be the most efficient steel maker, having the largest single location shore based steel plant”. Vizag Steel is one of the market leaders in India for long steel products used in infrastructure, manufacturing, construction and has presence all over India.  The branding is expected to get a boost, with Vizag Steel Samta express passing through several  regions of India, promoting Vizag Steel as a house hold name.