Pinkcity got Message to be Open Defecation Free through the Initiative of BookASmile | Digital Conqueror

Pinkcity got Message to be Open Defecation Free through the Initiative of BookASmile

  • JaipurJaipur Mayor Dr Ashok Lahoty and Rajat Bohra National Community Service Convenor Round Table India watch Movie with 1200 JMC workers.


BookASmile the charity initiative of India’s largest online entertainment ticketing platform BookMyShow, in collaboration with Round Table India (RTI) organized pan-India screenings of the movie Toilet: Ek Prem Katha on 19th August 2017 for 1200 Jaipur Nagar Nigam employees who are involved in keeping the city clean and also arranged screenings for 660 children from Pune and Patna.

Building toilets are one of the focal points of improving our country’s sanitation standards. The motive to showcase this movie was to inculcate right hygiene habits. RTI also shares the vision of our Prime Minister, ‘To make India open Defecation Free’.

“We are delighted to work with BookASmile for this initiative. The screenings were immensely successful and have helped create more awareness regarding the sanitation issues in our country. We are looking forward to associating with many such causes that will bring hygiene awareness to our society,” says Christopher Aravinth, President, Round Table India.

Farzana Cama Balpande, Head- BookASmile said, “Movies can be a huge source of inspiration and play a huge role in creating awareness regarding critical issues. With the same intention, we decided to take over 16500 and more beneficiaries for Toilet: Ek Prem Katha. Out of these, Round Table India (RTI) alone helped us mobilize 13,626 less fortunate children last week. This week again we have decided to organize show for 1860 Jaipur Nagar Nigam employees and kids from Pune and Patna While the screenings acted as a perfect day outing and mode of enjoyment, we, more importantly, hope that through our joint efforts, we were able to create a positive long lasting impression on Citizens of Jaipur.”

About BookASmile

BookASmile is the charity initiative run by India’s leading online entertainment ticketing brand BookMyShow. Created with a vision to support special causes and enrich the lives of the less fortunate across India through the entertainment led experiences, the initiative invests a lot of energies to create an inviting community to ensure that they can be privy to opportunities, by incorporating into their lives, activities and experiences from across genres like Sport, Cinema, Arts, Theatre & Music. The BookASmile initiative has been operational since 2014 and has been integrated within the BookMyShow App and website. With BookMyShow’s vast customer base, the initiative has been raising funds for special causes whereby every consumer can choose to contribute from Re.1/- per ticket – to a maximum of Rs.5/- per transaction towards charity. For more information, please visit
About RTI

Round Table is an organization of young men aimed at promoting community service and goodwill in National & International Affairs. Round Table is present in 67 Countries worldwide with over 65,000 members. In India, there are more than 280 Chapters / Tables spread across 105 Cities & Towns with over 4000 members who are entrepreneurs, technocrats & professionals.

Round Table India is involved in building School infra like Class Rooms, Toilets and providing other amenities like Drinking water facility, Library, Science lab etc to government or government aided schools across the country that are catering to children from underprivileged sections of the society. Since 1997 Round Table India has built over 5736 Classrooms in 2371 Schools impacting 6 Million children across India at an outlay of Rs.212 Crores.

Amol Wagh

Author of Game Marketing Book: Market Your Indie Game Like A Pro! 7 years of Tech Blogging & Digital Marketing. Co-founder at Dotline Inc & a Gamer. Follow me on Twitter @amolwagh, @amol.wagh


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