Panasonic Unveils India’s First Radiant Cooling Air-conditioner
Dia Mirza launched the new Elite Inverter SKY Series, focusing on Comfort, Health and Beauty
New Delhi, February 20, 2017: Leading the way in technology, innovation and design, Panasonic India Pvt. Ltd today unveiled India’s first of its kind Air-Conditioner with Radiant Cooling Technology. The Japanese brand introduced the SKY Series in the Inverter segment, providing the next generation of cooling experience. The new series was unveiled by the popular actor, filmmaker and conservationist – Ms. Dia Mirza, Mr. Manish Sharma, President & CEO, Panasonic India & South Asia, and Executive Officer, Panasonic Corporation, Mr. Tadashi Chiba, Divisional Marketing Director – Consumer Marketing Division, Panasonic India and Mr. Mohammed Hussain, Business Head – Air Conditioning Group, Panasonic India at an event in New Delhi. With this launch, Panasonic is aiming at capturing over 10% market share and 30% growth in the air-conditioner segment in FY 2017-18.
The high-end SKY series air-conditioners have been launched with a view to tap the niche customer segment. The Elite Inverter range will be available in 1 and 1.5 tonnage capacity at an entry price of Rs 70,200/- and Rs 85,200/ respectively. To revamp and further strengthen its Room Air-Conditioner product portfolio, Panasonic will also be launching new models in the energy saving inverter segment, fixed speed 3-Star, 4-Star, 5-Star and Windows segment.
Set to turn the world of air conditioning ‘upside down’, the models feature the new SKYWING flap design at the top which maximises airflow for a uniform cooling. The SKYWING, supported by three multi-directional arm can adjust the angle of the airflow to achieve different cooling options – Radiant Cooling and Fast Cooling. The Radiant Cooling allows the cool air to naturally glide along the surface, spreading throughout the room and down the walls, resulting in even and all-around coolness. This innovative cooling system uses the principle of the ‘Coanda effect’ to cool down the room by removing the heat from ceilings and walls. With Fast Cooling option, the SKYWING adjusts the airflow and provides instant heat relief.
At the launch, Mr. Manish Sharma, President & CEO, Panasonic India & South Asia, and Executive Officer, Panasonic Corporation, said, “Last summer, we received a phenomenal response for our AC range and witnessed a growth of 20%. At Panasonic, we are constantly finding new ways to improve consumers’ life. The SKY series is a breakthrough innovation in the air conditioner market that will surely set a benchmark in the next generation of air conditioners. The latest series focuses on three areas, Comfort, Health and Beauty and have been launched with a view to tap the niche customer segment. While Panasonic is perceived as a mass brand, the new Elite Inverter Range reinforces our leadership in technology and design innovation.”
Sharing her excitement at the launch, Ms. Dia Mirza, Bollywood actor, activist and conservationist said, “With air-pollution rising at such a high rate in metros, it is imperative for us to take precautions for our health as well as the environment. The concentration of PM 2.5 rose in 2016 as compared to the previous year and I am glad to see Panasonic offering products and solutions which not only help in saving the environment but also improve its consumers’ health. It is important for brands to take definitive steps towards saving the environment by using eco-friendly gas in their new range.”
Further enhancing the indoor air quality, the SKY Series features Panasonic’s advanced air purification system nanoe-G, which purifies down the air to the smallest details. It removes the airborne particles including the particles smaller than 2.5 micrometres in size(PM2.5). Moreover, the SKY Series comes with the innovative DUST SENSOR which automatically switches on nanoe-G to purify the air whenever a high level of particle concentration is detected. This results in preventing health problems such as cough, cold and loss of skin moisture can be prevented. The Elite Inverter air conditioner range helps in saving energy while ensuring constant comfort by maintaining the set temperature through varying the rotation speed of the compressor. The new range will also equipped with R410 refrigerant gas to make homes more efficient and reduce the emissions of greenhouse gases into the environment. With benefits of R410 being a non-toxic and non-flammable refrigerant gas has made it an ideal safe refrigerant and does not contain any chemicals that can damage ozone.
Mr. Mohammed Hussain, Business Head – Air Conditioning Group, Panasonic India, said, “Today, we bring to the Indian AC Customer a quantum leap in technology. In a tropical country like ours, we need an effective cooling system to cool down our homes especially during the scorching summer heat. The new cooling system which we call the ‘Radiant Cooling’ in the SKY series reduces heat source that comes from the surroundings like Ceilings and walls provide even cooling, as well as minimises skin moisture loss through indirect airflow. With the new launch, we move a step towards providing Air conditioners enhancing the user experience”.
Embodying the elegance and pursuit of perfection inherent in Japanese design philosophy, the new SKY Series Air conditioner has a sleek and striking design that makes it a luxurious complement to the interiors of homes. Sporting modern and minimalist lines along with a sliding LED panel, it creates an unmistakable impression of premium luxury. Its remote control has also been redesigned for maximum ease of use and to complement the stylish new design of the SKY Series. With simple and intuitive controls, the Sky Remote Controller comes with various settings and features, such as backlit LED screen, sliding cover and precise temperature control by 0.5°C, which meets everyday air conditioning needs.
The Elite Inverter range will be available in 1 and 1.5 tonnage capacity at an entry price of Rs 70,200/- and Rs 85,200/ respectively across the country from March’17.